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Hi
There is no right or wrong answer in broad terms, because a lot depends on the design, SEO, service and expertise that you are buying.
I wrote a blog recently that discusses this subject, it was inspired by someone asking why their quotes ranged from a few £'00 to £12,000 for...
I'd like to say you get what you pay for, but this is not always the case, but if paying in the low hundreds, you should manage your expectations generally
Of course you are right, the problem comes in evaluating everyone, there are so many cowboys in the industry, over promisers and slick salesmen, often all talking jargon.
It is easy for a buyer to fall in love with a great looking design, without knowing or appreciating the functional or SEO...
I have just ask to explain this very question to a new customer, He told me " I have been between £800 and £12,000 for a website, I'm bemused" As started to reply I could sense a blog post coming on, in truth the blog post is a bit long for a blog, it is a thorough review of the factors that...