Recent content by webtappeti

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    Customers from which countries will you not do business with?

    Curious. I am from Italy and our main website markets to Italy. I have had max 5 fraud attempts in 3 years of activity. When you say fraud do you mean problems with the postal service ( like packages that went "lost" )? Or actually fraud attempts with cloned or stolen credit cards?
  2. W

    World Cup Betting

    Both are offered here in Italy at 16/1. Which I believe it is smart ( from the bookies perspective... ) as the mirage of a lucrative winning will draw large sums on them. IMHO they do not stand a chance. You might just as well pick Denmark or Switzerland at 200/1.
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    Trademark & Registered Trademark

    Not sure it is the same in UK. In Europe we use the TM symbol from the day the trademark is deposited and until the procedure has been completed and approved by the authority. Then ( and here it can take up to 2 years ..... ) we can legally use the (c) symbol, which stands for...
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    Google Products - Shopping

    It has been annouced by a Google spokeperson at a e-commerce meeting in Milan last Thursday. According to her, it will be up and running before XMas. Have you noticed any change in the way shoppers behave during search? Or, as I suspect, the vast majority of them did not even notice.
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    Google Products - Shopping

    I am not sure what you mean with this. What has China to do with it? Google Products (i.e. the button MORE SHOPPING SITES you see on the left side of Google when you search for any keyword ) hasn't not arrived to Europe yet, except Germany. It will be introduced in late 2010. Just wanted to...
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    Google Products - Shopping

    Google announced it will be launching in Europe by the end of the year this new way to filter the searches. How did it impact the e-commerce business when it was first introduced to Google UK? Has it had any effect on your Adwords campaign or SERPs. Thanks!
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    Buying a new site - SEO?

    Interesting. You made me think. We run a successful website in Italy. Do you mind to to comment where you see the benefits to split efforts/investments in 2+ sites as opposed to concentrate on one only.
  8. W

    Buying a new site - SEO?

    Thanks for the advice. I will follow it.
  9. W

    Buying a new site - SEO?

    We have been offered to purchase an ecommerce-site ( .com ) hosted in France. Not really interested in the site itself, but it has good Google placement with some main keywords and decent traffic from organic. We are thinking to make an offer for the domain and have the traffic redirected to our...
  10. W

    Metric-Adwords

    Yes, I realize ROI is just about the only parameter we should care for. However, how to measure ( and adequately compensate ) the improvements the professional will most likely bring on our PPC campaigns it remains a bit tricky. They offered: Euro XXXX to make the initial adjustments on our...
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    Metric-Adwords

    We are hiring a professional to optimize/look-after our Adwords campaigns and would like to bind part of his compensation on results. Is it a good idea? And more important what metric should be used ( conversion rate, traffic, cost of click )? It would be great to have the opinion of the...
  12. W

    Adwords - High CTR & High Bounce Rate do not mean anything

    This is what some "experts" are telling me ( related to an e-commerce ) I find this weird. Always thought that a high Bounce Rate means that people clicking on the ads leave because what they find is not relevant to their search. And isn't CTR directly related to the cost per click ( the...
  13. W

    Which country in the EU sees the highest turnover in E-Commerce sales?

    2008 B2C ( aggregated services/products ) 1° UK = Euro 60,000 million 2° Germany = Euro 40,000 million 3° France = Euro 18,000 million 4° Spain = Euro 8,000 million 5° Italy = Euro 6,000 million Total EU27 = 170 billion vs. USA = 260 billion **Source: Osservatorio e-commerce - Bocconi...
  14. W

    Expanding to other countires - opinions needed on domain names/website structure.

    Yes. By far Option 2. More complex to execute but will pay off dividends in the long run.
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    Expanding to other countires - opinions needed on domain names/website structure.

    I believe SEO is the last of your problem. A research dd. 5.3.09 carried out by a commission of the European Community shows that only a minor percentage of the people who have bought products or services online have bought in 2008 from websites non-domestically based. The percentage of the...
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