Recent content by Website Design Ltd

  1. Website Design Ltd

    Taking on marketing grad & managing them, looking for advice

    As a marketing agency that takes on grads, and having been one myself, you cannot simply expect a grad to be able to effectively run a marketing department on their own. You will have far more success working with an agency than a grad. Quantity of time vs. Quality of time, quality of output is...
  2. Website Design Ltd

    Better to PPC advertise on Google search results or Google Shopping for UK online retailer?

    Mid-range watches... I am not sure Search PPC is the way to go. At the end of the day they are lifestyle products, tastes differ and without seeing the product first, you are paying for visitors to blindly walk into your shop. I think there is a place for shopping ads, but there are hundreds...
  3. Website Design Ltd

    Twitter

    I'm not entirely sure I agree. I think having some kind of presence is always going to be better than not being there at all. Whilst Twitter is time-consuming, your industry isn't going to dictate any kind of fixed schedule for your tweets. All I would say is that as & when you have something to...
  4. Website Design Ltd

    No Title problem with marketing on social media

    Annoyingly, Facebook recently removed the ability to edit the titles and descriptions of link previews in their front-end in an effort to combat 'Fake News'. As you're still having trouble, we have experience circumventing the issue using http://prettylinks.co/ which will allow you to add custom...
  5. Website Design Ltd

    Continue with own Wordpress store or move to Shopify Plus?

    Steve, the 2.4k seems excessive to me. There is no reason from what you are telling us that you should be paying that, but without seeing the site it is difficult to tell. Switching over to Shopify is (probably) going to be a much bigger change than getting the website and hosting working as...
  6. Website Design Ltd

    Can someone speak to me in Plain English about FB Ads

    In my opinion, this is going to take a lot of time, skill and investment to get right. Although I do not mind the idea, you are in direct competition with the likes of Deliveroo, who have endless budgets and very slick, user-friendly websites, and that makes this a very difficult market to...
  7. Website Design Ltd

    What is the best email marketing software?

    I agree with the OP in the fact that MailChimp's simplicity can render it lacking. Yes, it is user-friendly, but in my opinion, it is user-over-friendly in that it feels more aimed at users without any marketing/technical experience at all in the same way that a Wix website is good, but not for...
  8. Website Design Ltd

    Adwords riddle

    ^^^That Also, you may have been exhausting your budget, with or without a 'limited by budget' warning (depending on your bid strategy), resulting in Google limiting your impressions/clicks because of this. When the season changes you may still be at the top end of that budget, but facing less...
  9. Website Design Ltd

    Can cancelling Yell.com contract negatively affect Adwords campaign?

    I don't know how you had conversion tracking set up, but could it be possible that actually, it was the work yell were doing that was bringing in the leads rather than your own AdWords express account? From my experience, the AdWords accounts that big companies like Yell & BT run are generally...
  10. Website Design Ltd

    Outsourcing my SEO

    I am of course talking solely about digital here, and by no means am I suggesting a one size fits all approach. PPC is certainly not a viable option in all situations, however, if you are a small/medium business in a market so competitive that clicks are costing £20.00+ I would be very...
  11. Website Design Ltd

    Outsourcing my SEO

    Assuming you are not working with huge, nationally or internationally recognised brands, link building and outreaching is highly unlikely to be the best use of your clients' marketing budget these days. We are a full-service agency, offering design, development, and marketing, and have experts...
  12. Website Design Ltd

    How do you earn trust of your prospects/customers?

    A quick think gives me these rules of thumb: A trustworthy online presence (Website, Google My Business) Customer reviews (Independent where possible, like TrustPilot or Google My Business) Building a good, conversational relationship. (Not everything has to be sales focused. Talk them like a...
  13. Website Design Ltd

    Marketing agency or employ part/full time staff member?

    Hi David, It would help us to understand what it is you sell, as without knowing that it is pretty difficult to give an answer. eBay has been for many years a race to the cheapest price, so if you are selling high-end designer products, there are going to be other, far more lucrative...
  14. Website Design Ltd

    Affiliate marketing

    Try looking at some affiliate networks. The ones we have worked with in the past are: Affiliate Future Affiliate Window Webgains You can then think about employing an affiliate account manager, to do the laboursome work of keeping on top of your affiliates and ensuring that everything is...
  15. Website Design Ltd

    Recommendations For Adwords Consultant

    An endorsement of our own services may not count for much on this one but I would be more than happy to have a chat with you about this, and help you on the AdWords front, as well as help you look at a wider digital marketing strategy. Let me know if you'd like a chat. Thanks, Andy
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