Recent content by The Secret Strategist

  1. The Secret Strategist

    Advice needed on order fulfillment

    Apologies. That’s what I get for not reading the question properly in the first place. Sorry Michelle.
  2. The Secret Strategist

    Advice needed on order fulfillment

    You obviously don't have to give away specifics, but what stats do you have regarding 'what works and what doesn't' (when it comes to your sales and customers)? What is your competition and how do they sale their products? (what is your usp compared to them?) Have you maximised UK sales first...
  3. The Secret Strategist

    Advice needed on order fulfillment

    What would you like advice on? Tell us more? Why are you focusing on USA, Australia and Canada? Why is next day delivery important in this industry (or isn't it)? I'm guessing you make-to-stock etc? (why?) How do you currently store your products? How do you currently...
  4. The Secret Strategist

    Advice about Advice

    Of course it would. You’re setting up a business & get free advice, why wouldn’t you? Whether you chose to use that advice is another matter. Never turn down the opportunity to learn something, especially if it’s for free. Good luck
  5. The Secret Strategist

    Getting feedback on idea

    That’s not strictly true. By replying to this tread you’re engaging in some form market research. The difference being you were engaged in a way you are comfortable with. And that is the secret to resolving this issue. Would I answer a few questions if approached by someone in the high street...
  6. The Secret Strategist

    I am in the process of starting a new sports brand, but having trouble sourcing manufacturers !?

    Why don’t you think about partnering up with a Compression manufacturer? You offer them value by providing professional advice from you and your contacts, exclusive real time feedback from your contacts (who can trial new products for them) & access to people for high profile marketing...
  7. The Secret Strategist

    I am in the process of starting a new sports brand, but having trouble sourcing manufacturers !?

    All good replies so far and i agree with them. It would be interesting though to learn your motivations for starting a business in this sector and what you understand about the industry so far? Building strong relationships, keeping good communications and having a huge pre-launch are all...
  8. The Secret Strategist

    You won't get investment because...

    Nice article. I was speaking to an investor a few weeks ago who said she always looks to achieve deals which are 60/60 split. Both parties need to feel they are getting the better deal. She said you’d be surprised on the amount of business’s that want her money yet expect her to not be...
  9. The Secret Strategist

    Retail Distribution Markup's

    Have you tested the market yet? Is your customer prepared to pay your ‘retail price’ for this product? It might be worth addressing this issue before signing up for anything. This should also give you the reassurance you need as to whether your calculations are appropriate
  10. The Secret Strategist

    Strategy to save business

    There is a lot of great advice on this thread, so hopefully you already have a few ideas on things you can look at? Hopefully I can give you another thing to consider; Regarding this..... . Could you expand on this a little more please? Top quality products, with great customer service and...
  11. The Secret Strategist

    What is the best way to

    You are confusing strategic planning and marketing. Imagine you are in charge of Coca Cola & you decide you want to increase sales world wide. You identify sales are poor in Asia compared to Pepsi & decide this as an area for growth. You build a factory the Philippines, decide to sponsor the...
  12. The Secret Strategist

    What is the best way to

    But presumably you are looking for an answer which is a little more sophisticated than 'Spend thousands of pounds (and many months) promoting this'? This will only work by securing lots of buyers and lots of sellers (without stating the obvious). So you either spend all your money paying for...
  13. The Secret Strategist

    Investment

    Define you business plan and what stage you are at? You say you've had a 'fairly positive start'. What does this mean? Do you have a 'business', sold anything or just had positive feedback about your idea?
  14. The Secret Strategist

    What is the best way to

    Sorry, I'm confused. Do you have a source of income from this yet? If so, where and who? If not, where are you expecting to get it from?
  15. The Secret Strategist

    What is the best way to

    When you sell to everyone - you sell to no one. You have four basic strategies; Buyers pay - sellers free Set up a place where sellers can advertise for free knowing there is a big crowd interested in buying their products/services. In this case, you make money from the buyer who pays a fee...
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