Recent content by The Longley Sales Academy

  1. The Longley Sales Academy

    Experience with bark.com?

    I tried Bark and MyOpportunity in the past and found both of them disappointing. Poor quality leads (if any), a lot of spam, both buyers and suppliers not using the service as intended/designed.
  2. The Longley Sales Academy

    Recent "SEO to learn it or to outsource it?" Thread

    I'd suggest getting stuck in with basic SEO audit online tools - see where that takes you first. Some of the ones I used in the past are SEO Site CheckUp and Varvy SEO tool.
  3. The Longley Sales Academy

    Any change in google search algorithm in 2018

    To the best of my knowledge, Google recently (March 2018) rolled out their "Mobile-first Index", which means Google now only looks at the mobile-version of your site, even when people search from a desktop. So if your site isn't mobile-optimised, your rankings could suffer.
  4. The Longley Sales Academy

    How important is it to fix URL Errors (Google Search Console)?

    To the best of my knowledge 404s negatively impact rankings. There's a quick way to fix it though until you find the real reasons behind your broken links - 'All 404 redirect to homepage' plugin should do the trick.
  5. The Longley Sales Academy

    Can I optimise my website own my own?

    SEO, especially if you use white hat techniques (which you absolutely should), takes time to produce results. You can spend a small fortune on SEO 'experts' with zero guarantees. I decided to do it all on my own and I learned you have to invest a lot of time. Also, you need to get savvy with the...
  6. The Longley Sales Academy

    Do post dates matter to SEO?

    I'd keep the dates on and keep the content fresh - it's a strong signal for the visitors that your website is active and up-to-date.
  7. The Longley Sales Academy

    Anything better than Hootsuite

    Buffer should do the trick.
  8. The Longley Sales Academy

    Website revamp - what should the priorities be?

    I will assume you're revamping your website to improve customer experience, aesthetics and/or SEO. Can't really speak to aesthetics or customer experience (it all depends what your website is for), but from the SEO point of view I'd focus on: mobile friendly/ responsive design (it has now become...
  9. The Longley Sales Academy

    Adwords: using your competition as keywords for your campaign!

    It's true some businesses do that, but personally I think clients might perceive these tactics as somewhat desperate; also, you might just end up in an Adwords bidding war with your competition.
  10. The Longley Sales Academy

    Keyword research - how do you do keyword research?

    Google Keyword planner seems to be the obvious choice, but I find KW Finder is quite helpful (5 searches a day I believe with a free account). Ahrefs is good, but pricey.
  11. The Longley Sales Academy

    what do you think about Focus keyword on Title?

    Your keyword should be reflected in both, preferably the exact match and at the beginning of the title and the description. It's also beneficial to include it in the slug (permalink), just avoid using stop words (i.e. a, the, that, etc).
  12. The Longley Sales Academy

    SEO Reccomendations

    Before you turn to often expensive SEO experts, I'd recommend double checking if your SEO basics are covered. There's a great SEO checklist on Brian Dean's website - Backlinko. He's a bit of a legend when it comes to SEO; he puts a ton of work into his research and shares his knowledge for free...
  13. The Longley Sales Academy

    Terms and conditions

    I used Net Lawman UK - they have comprehensive T&Cs + Privacy Policy for e-commerce businesses compliant with current regulations
  14. The Longley Sales Academy

    Any Sales CRM for a single person ?

    Hubspot, Pipedrive, Salesforce, Outlook Customer Manager (comes with Business Premium 365)
  15. The Longley Sales Academy

    social media marketing

    It's never a good idea to use someone else's content, even if you include credits to the owners. I've had my Instagram content used by other businesses to promote their products. They thought it was an ok thing to do as long as they credited back to my account. The bottom line is you'd be using...
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