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Jacksonian,
To avoid problems later on keep all your business income and expenditure completely separate. It may be worth keeping a clear record of UK, other EU and outside of EU revenue. If you incur any expenses that include VAT, keep receipts. You may be able to claim back if you later...
Agree with Scalloway. You and the business are essentially the same legal entity. If you like the partnership model, and you have employees other than the partners, I'd check out limited liability partnerships.
Google Analytics is a good tool for monitoring what's happening to your website. You may be getting traffic from sources other than search. To check your rankings use a good rank checking tool that covers Google.co.uk.
Banksbroo,
I'd agree the repetition is tough. A monthly blog post should do. But if a newsworthy story comes along give it a post at any time. Both Blogger and Wordpress have tools that link to Twitter and LinkedIn et al.
M, Google is a commercial organisation. It likes to keep in with branded advertisers. I'm assuming, given the 12,000 searches, that the brand is quite well known. You could try upping your bid.
Banksbroo,
UKBF is part of what constitutes social media. So are forums such as 4networking etc. I'm a social media sceptic. However, a website blog, a presence on LinkedIn, an authorship profile on Google+ and policy of Tweeting whenever you post a blog on something worthwhile may give you a...
From my time when I managed this sort of thing on a regular basis, the technique was to get employees to pay their hotel bills individually then claim back from the company via their expenses.
If you get stuck, I've always found the Irish VAT office very helpful.
The high street is in transition. No more big furniture stores. No more record shops. No more video rental shops. Fewer travel agents and banks. In each case their consumers have moved to other formats, other retail centres or online.
Instead we have coffee shops, fast food outlets and mobile...
Keyword density is quite an old and largely discredited concept from the days of keyword stuffing. I would forget about it. Remember, write you copy for website users not search engines.
Just make sure you use your target term in the copy, keep the rest of the copy on theme and use the...
whatever you do put your promotional ideas into a plan. You'll get lots of ideas from people with various specialisations. Given you only have a limited budget you will only be able to follow up a limted number of ideas.
There was a time before national retail chains existed. The current environment is one of transition. Furniture, electrical and DIY shops exploited the previous transition to out of town retail parks. Meanwhile banks, estate agents and coffee shops moved into the high street retail space. Online...
I think the writing is on the wall for Tesco boss Phil Clarke. The previous boss, Terry Leahy, enjoyed a run of positive commercial success and positive sentiment in the financial press. The horse burger fiasco could be the final nail in the coffee for the current leader.
I've just spotted some interesting performance on a tablet only PPC campaign. The performance is better than expected. But I suspect the improved performance is more to do with the type of person that accesses the Internet via a tablet device rather than the technology or website design...