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make sure that keywords are frequently search by the users or not? and the amount of search volume. keep going to secure the positions of it. If everything ok, try to find out other high search volume keywords related to your business and optimize the website for it
Concentrate the websites related to your application. So many directory and bookmarking websites are available in internet. Please google it. And also focus on content marketing and social media activities.
Both On page and Off page is important for better performance. On page is more important for user experience as well as search engine friendly and off page is to reach right audience at right time and is very important for gaining back links. So concentrate on both.
Yoast SEO plugin for wordpress site, easy to optimize your wordpress site with one plugin, real time content analysis functionality, premium Yoast SEO plugin has more features and supports.
I started to learn google seo guide pdf, MOZ's beginner guide, and also read updates from the following sites, search engine land, mashable, seo updates, search engine roundtable, search engine journal, etc