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well I think Firstly you should know where your Customers are and what they want. posting on social media or any other social platform is good for promotions but not for sales. You should target specific keywords related to your business for PPC and try to rank on google by optimising your website.
Content is king because a useful content help the user to understand the product and services or the information you want to convey. There is nothing like long content is good but i always think that you can better explain a thing in Few words. Forget about all these thins and focus on quality...
I know about mu business and know what should be my targeted terms where i need to Focus. I am Using google search for keywords and also add up some of the LSI which i find suitable for my business. Keyword planner and moz explorer are just for the reference to check for the competition and...
Definitely you need to go from broad to narrow. Use broad match in the beginning and as the moment gains you know how much you are getting depending on that change your strategies.
I think you should do a lit bit of homework on Keyword research. It possible that the keyword where you are ranking are actually for you business. secondly List your business on google my business and bing this will help other to locate where you are and you can also list on other local...
Adwords are the bet way to target the specific audience. It brings sales, leads, traffic and lot more to your website. so if you want to read more about ad word you can go for online blogs, they will explain you better.
If you want to monitor your keyword ranks then i suggest SEMrush and the Moz are the best they. But they are costly then other software's. The cheaper ones are Serpbook and serplab.
Well its not like SEO is not important for the business. This all depends on the business to business. SEO is a long term activity and if you are focusing on brand building then in long term SEO doesn't hold much significance. Because your brand speaks instead of focusing on the keywords. if you...
Infographic is an important past of SEO Activity it helps you get easy links from other websites but the Condition is you pitch should be appealing and infographic must be clear and easy to understand. You can add the infographic to your blog and Articles which make the content rich and Appealing.
Keyword planner is a great tool for reference but google search and by analysing your competitors website you can find the best best keyword which brings sale for your business.
Yes sure after such a long period and to make the Process simple its better to switch to only one website. running a parallel blog will only make the process more difficult and will increase the cost. Redirection is the best option.
Yes, I agree with the Chris that Google is no longer giving any value to the results which are easy to manipulate. Instead you should focus on natural link building if you have done a good on page then in the offpage you should concentrate on the Quality of links which brings traffic to your...
Yes Pay pal is still good though there are may Online players in the same business but paypal has added lot of features in there platform and is good for international money transfer.
Well that all depends on the Pages of your website. The cost may range form 1000 to several thousands dollars with all other services. But i advice you to put the project on some freelancing platforms where you can have better choice and better options.