Recent content by MJ Britton

  1. MJ Britton

    Ducttape Marketing

    Hi Funky Bear, That's very generous of you, but at the moment I'm not in the position to offer marketing services to you. I'm sure there's someone on here that might be in a position to help though....:) I'm currently testing the market to find out if many have heard of Duct Tape Marketing...
  2. MJ Britton

    Ducttape Marketing

    Ouch! Consider me told! It'll be worth the wait, though Funky Bear.:)
  3. MJ Britton

    Ducttape Marketing

    I'm interested to know whether many people here have heard of Ducttape Marketing. Also, as business owners, would you ever consider hiring someone to help you build a marketing system for your business? What would something like that be worth to you? I look forward to your responses!
  4. MJ Britton

    Cheap marketing ideas for my new company, please!

    Lots of good suggestions here. Marketing File is an online list broker. I'm sure there are lists of companies on there that include overseas offices. You can add all kinds of filters to focus in on businesses that match your ideal client. Marketing File will then tell you how many companies...
  5. MJ Britton

    Leaflet Drop Marketing Plan Help

    A few pointers: Consider buying data from Experian as they use a system called Mosaic to categorise types of consumers. Make the offer on your leaflet restricted to a certain date and make it clear what it is you want the person to do (e.g. call, email, visit web page). The headline on...
  6. MJ Britton

    Would you be suspicious of a genuinely free offer?

    Offering people a free trial is a great idea to help you get established. As well building up some case studies to show others it will help you iron out any systems or processes you'll need to service customers. In fact, I would go far as suggesting that you establish something for free as...
  7. MJ Britton

    Marketing

    Hi Paddy, Jon McCulloch's response is probably your best advice here. Most small business get hung up on tactics before thinking through their strategy. If you're going to succeed you've got to start thinking of marketing as a system - it's not an event, but an ongoing process of being...
  8. MJ Britton

    Design for Business Cards

    I recently wrote about business card marketing and also point to a good UK supplier too. Hope that helps.
  9. MJ Britton

    Direct Email Marketing Campaign - Can you just email random companies?

    I can feel your pain td2011. I'm afraid marketing is tough - but if you accept that paying customers are what makes a business 'real', marketing is the fuel that fires your business. SEO isn't your only option - and randomly email people will only cause you more frustration. Feel free to...
  10. MJ Britton

    Logo design ideas

    Some good points on here about figuring your brand out first. If you do go with the music and football angle, how about a guitar shaped logo, with a football for the body of the guitar?
  11. MJ Britton

    Cake Business Name Ideas

    Sugar and Spice
  12. MJ Britton

    Your marketing ideas?

    You only have to read a handful of the posts on UK Business Forum to realise that many small business owners get drawn into marketing tactics before they’ve properly considered the marketing strategy that underpins their business. Strategy has connotations of lofty academic ideals or corporate...
  13. MJ Britton

    Finding businesses who need webdesign?

    I'd say that the world has enough IT training and web design companies. My advice is to find something about your service that's different from your competitors that will be valued by your customers. A great place to figure out what's special about your service is to ask your customers...
  14. MJ Britton

    Using negative testimonials

    Have you seen testimonials on Amazon? Sometimes you see a product with lots of glowing reviews and then the odd bad review. In these circumstances I generally take an overall view that the product is good, unless the bad review had particular points that I felt were really important to me and...
  15. MJ Britton

    Where shall I start advertising ?

    Have you thought about setting up a website and advertising online using Google Adwords? You could limit your adverts to the local area, too. There are certainly people searching for Russian language teachers...
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