Recent content by Johnny.S

  1. Johnny.S

    Grievance and Dismissal.

    You might find this Settlement Agreement calculator useful: https://www.monacosolicitors.co.uk/free-settlement-agreement-calculator/
  2. Johnny.S

    Employment Tribunal Single Claims Increased 118% from January to March

  3. Johnny.S

    Any one tried Twitter Ads?

    You might be also interested to know that Twitter is also rolling out native promoted video for its advertisers. I covered it here: http://boldcontentvideo.com/2014/08/14/twitter-offers-promoted-videos-for-advertisers/
  4. Johnny.S

    Email marketing tools

    I like aWeber. It was the first autoresponder I used and I've found its a good combination of easy to use but with plenty of functionality. Mail Chimp is also probably just as good though.
  5. Johnny.S

    Thoughts on the new dot uk domains

    I like it. I think its one of the better new gTLDs. I believe that current .co.uk owners have the first right to register the .uk domain name, so it might be worth considering if you want to protect your brand.
  6. Johnny.S

    Sending one E-mail to all of my clients - Advice Please

    You are looking for an autoresponder service. Mailchimp is getting a lot of love. But it is an excellent option and its free. I find aWeber is more intuitive but I use both.
  7. Johnny.S

    How do you market a product nobody wants to admit they need?

    You could try joint venturing with businesses that might need clearance services. For example I used to have a construction business and had to organize removing the waste at the end of each job. Clearing up and disposing of the waste was a pain and so I probably would have been open to having...
  8. Johnny.S

    Which is the best Email Marketing Service/Tool apart from Mailchimp and why?

    I've always like aWeber. Its easy to use and cheap. I'm pretty sure that they will be ok with Mortgage / Loan mailings but you should check before signing up.
  9. Johnny.S

    Infographic submission?

    Neon shares some excellent advice about infographics for link building. The MyBlogGuest story is obviously top of mind with many in the SEO community at the moment. Well designed infographics can still be awesome as link bait - as well as providing accessible and informative content for the...
  10. Johnny.S

    Facebook or Adwords?

    With my first business I was using primarily Google Adwords to drive leads and it worked really well. It was a high ticket service and so I could afford to spend quite a lot to acquire a customer and the leads produced by Adwords were targeted. I find Facebook Ads work well if you can really...
  11. Johnny.S

    very basic SEO (backlinks) question

    Excellent explanation from Neon (and others) about back links and difference between follow vs. no follow links. Charlotte, if you are looking for a basic overview of SEO you might find the "Moz SEO Beginners Guide" helpful. Just type it into Google to find it.
  12. Johnny.S

    Do affiliate links harm SEO?

    Whittie lays out an excellent explanation of why affiliate links can have an adverse affect for the advertiser. Too many links can also cause problems for the affiliate. Spencer Haws at "Niche Pursuits" also has a case study where too many Amazon affiliate links resulted in a drop in the SERPS...
  13. Johnny.S

    wordpress or php

    As others have pointed out Wordpress is built in PHP. For most small businesses Wordpress works well as a flexible and easy to update CMS.
  14. Johnny.S

    How to optimize google places

    Couple of other points. Make sure that NAP (Name, Address, Phone Number) features on each page of your website and matches what you have on your Google+ Listing. As Thomas Cole pointed out you also need to build citations. These are mentions of your business on third party websites - typically...
  15. Johnny.S

    Recommended blogs and vlogs?

    Hubspot do have the free training through their "academy" its more inbound marketing than straight SEO stuff but I think it would definitely be worthwhile for most small business owners. They explain inbound without a lot of references to technical jargon so its pretty accessible and there are...
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