Recent content by john a lindsay

  1. john a lindsay

    Stealth and Guerrilla marketing

    Stealth marketing is a shabby backstabbing way of generating business. If you need to resort to deception to get business then you are a lousy and unprofessional salesperson, and / or company. As for guerrilla marketing, read all you can by Jay Conrad Levinson, then get to work. Its usually...
  2. john a lindsay

    Guerrilla marketing

    First get hold of any book by Jay Cinrad Levinson and read it thoroughly. Then you may well find that you dont need a company to do for you what you can do for yourself. Than if you need further advice or help, by all means contact me.
  3. john a lindsay

    Anyone have a good link in China? (guide/translator)

    If you've still not got things arranged, check Linkedin where there are vast numbers of people in China offering such services
  4. john a lindsay

    linked in - does advertising on linked in work?

    I like Linkedin as a contact place, and some of the forums have been useful to me. But in terms of advertising clearly it first has to depend on who your market is. Assuming it is relevant enough, in terms of the demographics you seek to reach with your message, consider first what you can do...
  5. john a lindsay

    Targeted marketing

    I firstly suspect that your ad's in the Yellow Pages and Yell, are wrong for what you want, ie more leads and sales. I can say this because as a 30 year veteran of marketing and business grwoth consultancy, in several countries, most small and medium sized businesses are sadly deficient in...
  6. john a lindsay

    Getting people to use you out of their local area

    First thing, remove the first four items from your list of how to get more business and clients. No-one ever survived, particularly in your field, by being the cheapest. Secondly, I see no mention of any ongoing marketing strategies you employ that are likely to be effective and cost...
  7. john a lindsay

    How I've been cold-visiting businesses - seems a good way

    And does yyour philosophy include, " a good salesman can sell ice to an eskimo"? No skillset matters unless you are consistently marketing,
  8. john a lindsay

    Selling to a business how to?...

    After 30 years specialising in helping businesses grow, one publication I wrote and published struck a chord with many small business owners. Contact me and I'll be pleased to send you a free copy. Its simple enough for you to read on a weekend and that you can then start implementing for...
  9. john a lindsay

    How I've been cold-visiting businesses - seems a good way

    Marketing is such an all encompassing process, if done well, that it is likely to be only rarely that you make a sale without it. Having said that, there's an old saying from the door to door sales business. "for every 20 (figure arbitrary) doors you knock on and get to pitch to someone...
  10. john a lindsay

    How I've been cold-visiting businesses - seems a good way

    Market and you near eliminate the need to sell, as a verb. You can instead just deliver and take their money. Sell as a noun
  11. john a lindsay

    Southampton

    Howdy neighbour. Please to connect. What is your business?
  12. john a lindsay

    How I've been cold-visiting businesses - seems a good way

    thanks for the comment but one aspect quoted does not contradict the other. Growth must come from increased sales. To the extent that one effectively and consistently "markets", one proportionately reduces the effort necessary to exchange what you sell for their money, which is "the sale"
  13. john a lindsay

    How I've been cold-visiting businesses - seems a good way

    "Good Vibes" do not equate with sales, and as has been said above, you'll just need to see how the tangible results pan out. I would say though, two things, (and this based on a 30 year career in business growth, including start-ups, turn-arounds and new product / service launches in some 40...
  14. john a lindsay

    Southampton

    yes indeed. John here, recently returned to the UK and resident in Eastleigh. I have a long track record as a specialist in busines startups, turn-around of ailing companies and new product or service launch and development, nationally and internationally. I have worked in this field in more...
  15. john a lindsay

    Southampton

    Hi. Just taking the opportunity to introduce myself. A longtime expat in numerous countries, a director level consultant or CEO of various companies, specialising in business development and growth from a marketing / sales perspective. Turnaround of ailing businesses, major expansion of...
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