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No problem! I think adding everywhere you service is fine. You used to be able to add via radius but Google removed that option.
Once you've done that, your next focus would be to optimise pages of your site around the areas that you want to rank in and creating landing pages for each, which I...
That line is just based on your physical address, so unfortunately it can't be changed.
If you serve customers at their address, have you added relevant service areas to your listing? That would be the best way to start gaining visibility in those areas:
Search: "gmb add service area"
Try contacting their sales team and haggle a good deal. In my experience, companies will go a long way to keep your business. £8.95/mth is better than £0/mth! Saves you migrating your site too :)
You are right — actual proximity is one of the most important factors. Have you also added the areas that you service? If not, search "add service areas gmb" for instructions.
You also mention that some of your competitors' businesses are closed. If that's the case, I suggest that you flag...
There's no evidence to suggest that having Google Analytics installed has any positive impact on search performance.
Also, the Google Analytics script is fairly negligible for performance, so I suggest you assess other opportunities first. By not including any form of analytics you miss out on...
That's correct — Google essentially 'teaches' the machines how to function, but they have no direct control over the results. That's why they can tell us what has more/less influence on ranking, but in practice this doesn't always translate into results.
In response to your questions:
1) No...