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Interesting concept, you definitely should start with a bit of research, are others doing it, is it a valuable business model, who would be your ideal client. Once you have this you will be able to plan a go to market strategy that ensures you cover all highlighted and most importantly return a...
I always use the about us page of website as another area to target keywords. For example I run a marketing agency so my about us page targets the keyword 'marketing consultanct hampshire'. I hope that helps.
It is often said that content is King and I would have to agree a blog gives you a valuable section to add fresh content and keep your site updated which Google loves.
I would use Facebook and create a post with a picture and some kind of contact details and boost this. Facebook is great as it will allow you to target students in your local area and is the lowest cost per click advertising platform I have found.
I used Lead Forensics for a while their marketing tool is just an aggregation of all the Google tools and as mentioned above they are incredibly pushy and only focused on sales.
I would look at the cost of the advert and allocate that spend to online advertising are you B2B or B2C as this would be a deciding factor on which channel you should adopt
B2B - Google Adwords PPC LinkedIN
B2C - Facebook Google Adwords PPC