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We should have had Birmingham expanded as a real international airport..
I would rather fly from birmingham to paris and onward than go via a london airport... even though I don't much like charles de gaulle...
Microsoft SQL server is very much used in Enterprise. As our all microsoft products. Both Oracle and SQL are in-demand skills though...
I would advise your friend to pick up some broad knowledge of other microsoft products, such as Sharepoint and Active Directory... it's worth knowing how...
Be very careful who you engage to do internet marketing for you... It may destroy any chance you have at ranking if you have some company just blast a lot of low quality links... happened to me one.
Personally I am now trying a slow steady approach... creating engaging useful content and trying...
Depends how targeted your traffic source is... Best way to improve it is to have an easy to follow route through your website... and clear to follow and find engaging content.