Recent content by grazzenger

  1. grazzenger

    O2 Priority Moments

    i'm waiting to see how it goes, our offer starts on saturday for 2 weeks, so i'll keep you posted. in terms of analytics, i'm not sure (bad, bad, bad for an ex-e-marketer, i know) but there's a control panel and we'll see what it provides. in terms of the look, our logo is yellow on white, so...
  2. grazzenger

    O2 Priority Moments

    Sorry, Nord20, I realise that it does work for some business models but for the majority of regular retailers, it's suicide. or self-inflicted pain at least! point taken, but as a regular retailer, i, for one "am out" ;-)
  3. grazzenger

    Does eCommerce frighten you? Is there a future in traditional retail?

    Not what we've seen. Our website visits are up 150%+ in the last 3-4 months and continuing to climb, driven largely by organic searches with google. And the conversion rate is steady. And 'market saturation'? Rubbish. I spent 10 years in global corporate marketing. There are thousands of...
  4. grazzenger

    O2 Priority Moments

    I've just set our first test up and I think it might interest the independents on here. O2's Priority Moments are restricted to independent shops. Unlike Groupon and other daft schemes, you control what you want to offer, ie how much, how many and for how long. You can run a test of just 1...
  5. grazzenger

    O2 Priority Moments

    i've literally just set up our first offer. as an ex-corporate marketer who now co-owns an independent retailer, i'm not going into this blindly. if those who'd posted had even looked into it before posting, they'd have been able to make more educated responses to your question. sorry, but...
  6. grazzenger

    Argh, spammy reviews filling our review inbox

    Just recently we've started to be inundated with spam reviews which are just html being dumped on our site. Anyone come across this and any ideas on how to stop this? I'm going to check with our webstore provider (BigCommerce) but wondered if anyone else had suffered too.
  7. grazzenger

    Jingle all the way ...... hopefully!

    i think we'll give it a couple of weeks. our town's xmas lights switch on and launch of the xmas festival series of events is the 1st dec, so a week or so in advance i think. hope everyone has a good season. ours has definitely started and this quarter is our big one as all our winter gear is...
  8. grazzenger

    Do other retailers take special orders?

    we'll take special orders for our main suppliers. since we specialise in certain brands and we're becoming known for them, we tend to place in-season orders every couple of weeks. in the fashion business, most orders are placed 6-10 months in advance but suppliers will usually order 5-10% more...
  9. grazzenger

    What chains will be gone by the end of 2012

    my tip for the drop - Poundstretcher. We've had 2 hand-printed, mis-spelt 20% off 'vouchers' handed to our shop in the last 7 days. They've pulled their ecommerce site this year and in fact, their website is a shell. their latest pre-tax profits were £1m to March 11, compared to similar...
  10. grazzenger

    Considering Options - Open a Shop or Not

    sarcasm from a moderator - how useful and welcoming.
  11. grazzenger

    Qype

    well this thread has answered any questions i had!
  12. grazzenger

    Small children's clothes shop.

    Some of July those brands will be at bubble in january. There will also be smaller brands who are more relaxed to deal with.
  13. grazzenger

    Who has the keys to the "wrist slitting room" today?

    regarding diversifying, we've started acting as a dry cleaning agent. the dry cleaner in town shut down earlier this year and we were approached by another firm based about 20 miles away who wanted us to act as the drop-off/pick-up point. in terms of our cut, it's pocket money but it brings in...
  14. grazzenger

    Anyone used Sunrise Traders for Clothing

    depends on what your target market is. there's everything from this all the way up to hundreds of pounds per garment.
  15. grazzenger

    Cash Machine fustration

    I worked as the cash dispenser global marketing manager for the world's largest ATM manufacturer, NCR. If you'd like to understand the whole picture and the options open to you, please feel free to PM me. In short, there are 2 sectors of ATM deployment, the banks and Independent ATM...
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