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Hi Lee,
I wouldn't formalise anything with anyone until you have the bookings. If it were me I would look at your lead generation first.
Do you target a local area? If so questions I would be asking are: how is your online visibility? Do you rank locally for keywords?
Good luck,
Danny
Hello all,
Would you hire a freelance SEO consultant or would you instead prefer to work with an agency?
In most circumstances, a freelancer will cost less than an agency and deliver similar results. However, I often come across resistance and apprehension when it comes to hiring a freelance...
Most importantly make your content engaging.
Write it naturally in your own voice.
Include internal and external links to relevant authoritative sites.
Include your keyword in your H1 and throughout your content but don't stuff.
Include your keyword in your alt tags
Run an SEO Audit and fix any errors. There are algorithm changes all the time and despite what Google says this is leading to businesses disappearing from Rankings.
Competitor research. What works in your industry? What kind of blog posts attract the most engagement? Find out what your competition is doing well and top trump them! Have a look at the skyscraper model.
Great question. Initially, It is all about becoming synonymous with a product or service.
If the company becomes recognised in their industry, and trusted because of the values and standards associated with that business, it can call itself a brand.
Solve a problem for them... Something your competitors haven't thought of. Go to them with a new idea and get their attention. Even if they say no they will remember you in the future.