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That is the key, you have to think is it social, sharing a beauty product with your friends or mother is very likely, sharing an accountant? Not so much.
This is true, but in my experience you have to be careful with over doing it, as google has shown it's not worried about removing sites from their index anymore (not removing, but lower the site in the rankings).
If money isn't an issue, I would recommend looking for a developer who would like equity plus a small basic salary to really sink his time into your project.
Good luck.
You have to be careful with keyword rich domains, you have to make sure that it's seen as a brand with the accidental side affect of being keyword rich. For example:
Good example
Business name: Fire Security Norfolk
Domain: www.firesecuritynorfolk.co.uk
Bad example
Business name: Dave's Fire...
I recommend looking at it from an accessibility point of view rather than an SEO point of view, then alt tags and title tags will become fairly obvious when to use and not to use them.
I track conversions from specific sources, after increasing my likes my referrals have increased as your organic reach increases because more people see your content in their feed because they have liked your page. Whilst my referrals are increasing, my conversion rate is staying the same so for...
I can confirm that I have had issues with Heart in the past for their support. I currently use Site5 which is far better and their shared hosting is one of the best I have used, but I would stay away from Heart until they get themselves sorted. I know they have been a bit unlucky with the amount...
Still, being patient, combined with letting people know about your website and improving it as much as you can. There isn't much else we can advise you to do as you want to keep your site and don't have the budget for adwords, SEO work or a new site (although I would recommend still getting...