Recent content by directmarketingadvice

  1. directmarketingadvice

    Really old thread featured in email from Sift.

    It may be worth pointing out that, when it was posted, there was no "likes" - so I don't know how easy it is to judge how much "attention" it got... other than the 18.874 views the thead has had. Steve
  2. directmarketingadvice

    Really old thread featured in email from Sift.

    Maybe the question is, how many recent threads are worth featuring? Pretty much all I'm seeing is newbie questions. And maybe the reason we're not getting anything like that old thread is that mods are so quick to call "spam", that there's no longer any point in putting the effort in anymore...
  3. directmarketingadvice

    The 3 types of salesman – which one are you?

    Really? Jeezus. What does that say about the lack of good recent threads? Steve
  4. directmarketingadvice

    If you had a £5k budget

    Then do you have an advantage at all? For example, why should someone buy from you? Could they buy the same - or comparable - things from B&Q, Homebase, or some other big name retailer? Steve
  5. directmarketingadvice

    PPC What do you do when same product can be vast price difference

    In that case, you look at the search phrases within that keyword (assuming it's not an exact match), to see which phrases do and don't lead to conversions. And, of course, you split-test ads in order to find more profitable ads. Does mentioning/implying high cost increase profits? Testing...
  6. directmarketingadvice

    PPC What do you do when same product can be vast price difference

    I don't undestand this. Why does he feel obliged to target a particular phrase? Is it profitable for him or not? Steve
  7. directmarketingadvice

    SEO vs PPC

    Exactly. And SEO - at least initially - reduces the amount of money you can use for other client generating activities. Steve
  8. directmarketingadvice

    SEO vs PPC

    If I was short on budget, I'd do PPC. If you have limited cash, how can it be a good idea to put that cash into something that, at best, will take time to pay off? Surely you need something that'll give an immediate return? Steve
  9. directmarketingadvice

    SEO vs PPC

    PPC. No question. It overtook SEO - by a long way - in terms of traffic volume a few years ago. (See chapter 3 of my recent (free) book if you need to see the stats.) And that's not even taking into consideration the much shorter learning curve, the far higher odds of success, and the fact most...
  10. directmarketingadvice

    Need Help Advertising Some Events

    If this a traffic problem, or a conversion problem? i.e. Is the problem that you've not gotten the message in front of enough prospects, or that the conversion rate is low? Steve
  11. directmarketingadvice

    Opinion on push/pull factors in a sales pitch?

    Is this an academic question? Steve
  12. directmarketingadvice

    E mail Marketing

    It sounds unlikely. Just think of what that would mean. (Like how could you email someone - anyone - who hasn't opted in?) However, the question is, who do you want to email and why? Steve
  13. directmarketingadvice

    Newb help!

    Does anyone search for that keyword? I'd suggest you need to think about how many sales you want to make each year. Then, from there, how many web visitors you need to bring in in order to get the desired number of sales. So, for example, if you expect a conversion rate of 2.5%, the number...
  14. directmarketingadvice

    How do I effectively generate leads through Social Media platforms..??

    "Surefire"? No. Not unless you see other people selling the same thing via social media and you understand what they're doing and how it works (and that you know it is working). In that case, you could replicate it. I guess you don't have an example like that, so whatever you do will be a test...
  15. directmarketingadvice

    Google Analytics impact on SEO

    My understanding of the MOZ study was that it wasn't testing either bounce rate or time on site. Instead, it was testing what happened if the visitor quickly returned to Google, without viewing another page. In which case, whether the site had google analytics installed would have no impact...
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