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Just be useful to the people you are trying to help. Solve their problems via your site, your blog or by using a megaphone or smoke signals from a chimney top. Forget Google and focus on being useful to humans - on every page of your website.
Absolutely Alan, I agree with that, all other things being equal - assuming sales are the top priority.
If so, then the landing page / website is something to get spot-on as well to convert well.
All depends what you're wanting to rank for and how competitive things are.
Organically, it's...
My advice would be to focus on providing value to your audience as a first. If you're already doing this, you're off to a great start.
It can cost a lot to appear where you want to on Google, it doesn't necessarily have to however. Depends what you want to rank for.
But if you do sink lots...
What are the goals that your digital marketing efforts are going to help you achieve there Ken? This will help determine your budget requirements.
Try to be as specific as you can with these aims. Vague campaigns can be costly and return very little results, as can throwing money at SEO and...
Hi!
Yes, they are important - depending on what you need them for.
If you create regular content of high value for your audience, it's important to have the social sharing (not links to your own social platforms) buttons so that your readers can share your articles with their social...
Hi,
My advice would be to make sure that the new pages provide actual value to the people looking to engage with your business.
Internal page structure and linking is important if the links point to relevant content and useful to the reader that's found your site via the keywords / phrases...
Hi Jamie,
Google will try to show the most relevant results to the user depending on what the search term was. So preference will be given to businesses that are 'open' to be shown to the searcher ahead of the ones that are closed - again this depends on the search term used.
Ranking high. on...
Facebook ads are great for targeting a specific demographic and the data from the analytics are invaluable to help optimise the campaign moving forwards. Extremely cost effective as well. I started out at £1 per day on my first campaign to test the waters and build things up.
How you use...
Hi Nina,
It's odd that someone would request a page removal without giving some kind of reasons. I recommend asking them why first before doing anything. Then at least you can see if there is an alternative course to take without taking down the page. Could be many reasons such as domain...
Hi all,
Thanks for accepting me in to the forum. Looking forward to getting to know you!
My business adventure started back in 2010 and I have learned so much from the journey so far and the people I have been so fortunate to share it with. I set out initially as a website designer, but the...