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SEO is really hard. It takes huge amounts of money and a lot of time as well.
A consultant is good if you don't know what you are doing. But if you do I think it's not worth it, because it's the same everywhere.
I would suggest a partner with a budget to run your SEO instead of a consultant.
I have a lot of friends that generate around 600$ from a single fan page.
The fan page is a great way to increase your revenue using Facebook.
Keeping the fan page alive is most important meaning if the reach drops the revenue might drop in half.
So if you are giving a service like that...
If you look at it that way it is over to start with anything. Every niche is filled.
You must be able to work through it and make yourself and your brand unique.
There are many techniques you can learn.