Recent content by AGoodwin

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    How do companies get their news out there?

    Duane is absolutely right. The key is to make sure that the content of any release is newsworthy. Too often people send editors information that sounds like a sales brochure. The advantage PR professionals may have over a company is that they already have contacts with key journalists. Like...
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    Marketing professional required part time role

    I am looking for additional support in the Leicestershire area. We need an experienced marketing communications person who can help with all aspects. A very varied role, but I really need someone office bound to work on a part time basis - hours to suit. Our clients are taking me all over the...
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    Hey :)

    Hi Sophia Good luck with the magazine. We are a marketing and PR company based in the Midlands. If you let me have details of your magazine, it may be useful for our clients for advertising and PR. One of my clients is a weight loss and fitness expert and often writes really useful articles -...
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    PR agent with experience of the training/ HR market

    Hello Mike I agree with the comments from Yetis that many PR companies do not specialise apart from the big boys, however I am a bit confused over what you see as your market and the areas of expertise that you require of your PR agent. Looking at your website - your clients come from a very...
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    Twenty most valuable items

    What do they buy at the moment? (in areas related to your service) Why do they buy that? Why would they buy your serive? How do they buy? Do they have a budget? How is the budget determined? Too many companies try and focus on the easier information to find out about customers and prospects...
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    Business and Marketing Plan

    Hi Barry I am a Fellow of the Chartered Institute of Marketing and my company winmarketing helps clients in this area. Many companies know when they need an accountant, but are not sure where to go to for support on marketing issues. You are right to develop a business plan - to highlight and...
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    New business - Market & PR budget??

    Hi Paul In terms of a marketing budget many companies often use a base level of between 2 and 5% or turnover. However, this can vary dependent on how much educating you need to do to get the service understood and if you are already known as an organisation. As part of your business plan I...
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    Can anybody help with SEO?

    I agree - web marketing is the key. We work with clients on all aspects of web marketing - copywriting and structure to help the users find what they want; copywriting and tagging to ensure the search engines find you and take you to the right place; determining key words, competitor analysis...
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    How much does a PR agency generally charge?

    I agree with Yetis - choosing a PR agency is about relationships - who will you be working with - not the Account Director but the person on the ground that will be writing and selling your story in. How much knowledge do they have? How many contacts in your market do they have? As a...
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    Direct Mail

    What I would suggest if at all possible is that you test the mailing. Try half with a printed message on the envelope and half without. Split the mailing say A-M in the printed envelopes and N-Z in a plain envelope. If you get more of a response on one you know for next time. For a mailing...
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    Logo Help

    Sometimes I feel people need the gap between a designer and themselves. In a large organisation there is no way a designer would be let loose on anything without a marketer briefing them. As a professionally qualified marketer, I brief designers all the time for new identity, logos, etc for...
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    E-Mail Mailings

    I may have a requirement - we have a client interested in sending regular e-shots to their clients, we had many problems with our ISP last time we sent an e-shot on behalf of a client. Basically - we can provide you with the excel spreadsheet - can you please email me dierctly with a price for...
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    Best and Worst Marketing idea

    Best marketing ideas Competition in the press - you get loads of editorial for no advertising costs and you can data capture the people - needs to be a targtted competition though not just professional compeition entrants Another good one - we sent 100 bottles of pepper sauce to prospects to...
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    how do i get into marketing? is a degree a must?

    I have been working in marketing for over 20 years - and am getting the grey hairs to prove it. I have worked in industry for house-hold name companies and smaller companies both on business to business and business to consumer work. I set up my own marketing consultancy 6 years ago...
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