I would be grateful if you could analyse website to improve SEO of my company website

[lima2001]

Hello All,

Any SEOs out there let me know how i can improve rankings for the following pages https://foresightsports.eu/golf-simulators/ and https://foresightsports.eu/launch-monitors/

Let me know any quick wins

 

[Shopclicks]

Hi. I have a few tips which should help.

1. The site is using far too many title tags (mainly h2) in the header and footer. Title tags are there to create a hierarchical structure on pages. Using a h2 tag on text such as 'Useful links' or 'Fun for the family' is not helping to create any sort of structure as they contain no keywords. Use the <p> tag for generic terms.

2. The same applies to the page content. You shouldn't be using a h2 tag for terms like 'Welcome to freedom'. It's fine to use the terms but again tag them <p>. It's just confusing for search engines as tags are meant for order of relevance and importance.

3. The H1 title on the Simulator page is good. However the H1 title on the Launch Monitors page is missing the word 'golf'. H1 titles should tell search engines what the page is about for indexing purposes. The search results pages where your page should appear are in no small way influenced by the H1 title of the page. If you want to rank well for a term like 'golf launch monitors' (monthly search volume 1900), then use the word golf in the on-page title. 'launch monitors' search volume is 720. I see you are using Golf in your meta title. That's good. However, your meta description is far too long and Google is creating a meta description from text on the page. Not ideal.

4. You're serving webp images which is good but you're missing descriptive alt text. It doesn't look like your images were compressed or resized before uploading which isn't ideal either.

5. Try to avoid using button text such as 'Find out more'. Contextural wording tells search engines about further reading.

6. The pages are not passing Core Web Vitals. You could think about using Nitropack rather than RocketCDN. Most sites built with Elementor are capable of passing Core Web Vitals using Nitropack. It's not always needed if the pages are put together with load speed in mind.

7. You're mobile version of the site isn't the best experience. Not using the width of the page and small text in some containers. Google will ping you for small text.

Hope that helps,

 

[Fagin2021]

Hello All,

Any SEOs out there let me know how i can improve rankings for the following pages https://foresightsports.eu/golf-simulators/ and https://foresightsports.eu/launch-monitors/

Let me know any quick wins

There are rarely quick SEO wins and in any case, you need a marketing expert – not an SEO expert.

It’s a common belief that SEO equals higher rankings equals more traffic equals more conversions. That may be true sometimes but not in your case. Here’s why…

If you search on any keyword related to your products you’ll find page after page of competitors coming before you. Your own site is nicely presented but full of features and technical specifications – nothing exciting at all. Neither the golfer, nor Google, has any reason to rank you any higher than you are already. You can mess around with meta tags, HI and H2 headers and Core Web Vitals all you like – it won’t make any difference, or rather, if it moves the ranking needle at all, it’ll do so fractionally.

What’s the point spending time and energy on SEO just to go from position 85 (or whatever) in the SERPS to position 73 ? It won’t do you the slightest good because no-one is going to look past all your competitors selling the same thing.

On the other hand, if your intention is to sell product off the website, there’s a lot of room for improvement. You already use PPC advertising and I’d wager you could vastly improve your conversion rates. In your place I’d repost your question to the forum and ask about your website content.

A possible win. If you search Google for ‘golf simulators’ NOT ‘golf simulators UK’ then your .com site appears on page two (US site priced in dollars). Why not redirected UK searchers to the UK ?

 

[fisicx]

Like @Fagin2021 said, SEO isn’t the answer. People landing on that already know what a golf simulator is. All you need to do is convince them to buy. The page is far too long and full of irrelevant content. Get someone on board who knows how to sell, they can then rewrite everything and strip out the fluff.

Moving on to the actual product page it doesn’t get any better. Confusing page structures and more links to find out more. Then you are asking me to configure the product without advice on which options are best for me. Once again, you need someone who knows how to sell or market products like these.

 

[Shopclicks]

Clearly, no business ever benefitted from a jump from page two to page one.

 

[Shopclicks]

I'll save anyone else reading this thread the trouble of researching the OP's current SERP positions.

Search term 'golf launch monitor' the .eu site currently sits at position #14 organically. (search volume 1700)

Search term 'golf simulator' the .eu site currently sits at position #13 organically. (search volume 8100)

 

[Fagin2021]

Clearly, no business ever benefitted from a jump from page two to page one.

Au contraire mon ami.

My point was that whilst fiddling around with tags and the like is good practice, in SEO terms it’s sooo last decade – real Janet and John stuff and won't make a significant difference to rankings – especially near the top of the results.

Of course, I’m not an SEO pro’ so will be happy to be proven wrong.

I'll save anyone else reading this thread the trouble of researching the OP's current SERP positions.

Search term 'golf launch monitor' the .eu site currently sits at position #14 organically. (search volume 1700)

Search term 'golf simulator' the .eu site currently sits at position #13 organically. (search volume 8100)

I couldn’t replicate your search results but I’m not using a ranking tool like Ahrefs or Moz. Presumably you are.

The main point is still that the OP would be better off attending to site structure and content than worrying about SEO.

 

[fisicx]

Fixing the sales pitch, marketing content and buying process will fix many of the SEO issues and improve conversions.

 

[Shopclicks]

Of course, I’m not an SEO pro’ so will be happy to be proven wrong.

I can't prove you wrong about the case in point, but the OP might.

The main point is still that the OP would be better off attending to site structure and content than worrying about SEO.

There's nothing difficult or expensive in making the changes I suggested. For very little effort the OP could most definitely get to page one. The sky's the limit. The competition isn't that great.

I'm not suggesting for a minute that the site content doesn't need to be looked at but why pay for every visitor to find the site.

 

[fisicx]

Not sure fiddling with the headings is going to make any appreciable difference. There are so many fundamental issues with the site - starting with the .eu TLD and a homepage title of "Foresight Sports Europe | UK & Europe Official Website"

 

[Shopclicks]

starting with the .eu TLD and a homepage title of "Foresight Sports Europe | UK & Europe Official Website"

We are still a European country. The TLD won't make any difference to the ability to rank. A homepage optimised for branding is the best course of action. As you know, Google indexes pages, not websites. Google has picked up the correct pages for the relevant search terms. That's exactly what is needed.

 

[UKSBD]

Who are you?
A division of the USA company or a separate business with the rights to trade in UK and Europe?

 

[fisicx]

We are still a European country. The TLD won't make any difference to the ability to rank.

Not quite correct. .eu doesn't mean Europe, it's for European Union entities and organisations:

.eu - Wikipedia

en.wikipedia.org

The address on the website is in the UK which means the .eu TLD is incorrect. The TLD is a ranking signal. If they want to use .eu they really need an address in the EU and a .co.uk domain for UK sales.

 

[Shopclicks]

The address on the website is in the UK which means the .eu TLD is incorrect.

Not if they have an EU country citizenship. It doesn't matter where in the world they reside or operate. If they are planning to sell to countries within the EU as well as the UK, the .eu makes sense.

If they only plan to sell within the UK, then the co.uk would be better, only because it's recognised by punters as being UK based. I guess the OP will let us know.

 

[fisicx]

The site doesn’t suggest anything other than UK sales. There are no language options or currency switching.

Interestingly the .com doesn’t even give the site url. All you get is .com email address and phone number.

 

[Paul Carmen]

I have to agree with @Fagin2021, this isn't just about SEO, although technical SEO will have a bearing it's likely to be small in most competitive markets.

Even if they did impact the results dramatically, if customers don't stay on page or convert then it will be short lived.

A holistic approach is needed; e.g. what improves conversion, time on site and rankings. This is likely to be related and include some onsite SEO work, but will also need competitor and copy audits, on page A/B testing, product/service based reviews, testing of CTR rates etc.

It's beyond the scope of a post on a forum, it's a project and paid piece of work for a marketing and SEO company.

 

[Deleted member 339964]

Here's a useful tip if you're considering hiring someone... run their site through this (free) https://www.semrush.com/analytics/organic/positions If they have it all figured out for their own site, they may be able to assist with yours. I can't tell you how many times I checked the details of 'experts for sale' to find they're nowhere to be seen and underperforming.

 

[fisicx]

@LeahG - semrush tells me there are all sorts of problems with my site. But it ranks well for a whole load of keywords. Which means the semrush report doesn’t have a lot of value.

Use these tools as a rough guide if you want but don’t ever rely on their advice.

 

[Deleted member 339964]

@LeahG - semrush tells me there are all sorts of problems with my site. But it ranks well for a whole load of keywords. Which means the semrush report doesn’t have a lot of value.

Use these tools as a rough guide if you want but don’t ever rely on their advice.

Semrush has a lot of value, it afterall it ranks 1st for sites of its kind and has good reviews. If it's telling you your site has a load of problems (like no traffic etc) then it has. They offer tips to fix them. But it's very 'busy' which I find distracting.

There are other tools that show sites acclaimed to be doing well, performing badly. Take your pick, they all pretty much come back the same. Anyone checking credentials should make the most of this and other tools.

Novices have no idea if what they're bing told is valid as they have no measure, hence these sites offer the measure. It's like hiring a financial advisor whose company house records reflect badly. NOPE! Always check these things.

I like Semrush though as you can do a lot with it for free.

This is a 2019 review, so it's come a long way since then.

SEMrush

Excellent feature set for small business marketers

uk.pcmag.com

This is probably more relevant

https://www.getapp.com/marketing-software/a/semrush/reviews/

Ranking high for unrelated keywords (resulting in impressions but no visits to site) is worthless.

 

[fisicx]

It's not about ranking. It's about the value of the reports it generates. If you want to use them that's fine, but don't rely on what they tell you. If your scored green in every element that still wouldn't mean you rank for anything useful.

I'm not going to share my ranking stats with you on a public forum. If you want to have a private discussion that fine. Note however that almost all my traffic comes from referrals, to rely on Google for business is a little foolish, you need to spread and diversify.

 

[Shopclicks]

Semrush has a lot of value, it afterall it ranks 1st for sites of its kind and has good reviews.

I think you're putting too much faith in ranks 1st for.

Semrush gets nowhere near the traffic of it's closest competitor. And from my location it doesn't rank first for 'analyse website traffic'. It's closest competitor does.

 

[Deleted member 339964]

I think you're putting too much faith in ranks 1st for.

Semrush gets nowhere near the traffic of it's closest competitor. And from my location it doesn't rank first for 'analyse website traffic'. It's closest competitor does.

Semrush isn't the issue, people posing as website design and seo experts is, sites like this offer a way of validating their 'expert' status. Semrush is ... considerably higher up the food chain than those 'other seo' experts who be lucky to have one visitor a day. There's really no comparison.

 

[Deleted member 339964]

It's not about ranking. It's about the value of the reports it generates. If you want to use them that's fine, but don't rely on what they tell you. If your scored green in every element that still wouldn't mean you rank for anything useful.

I'm not going to share my ranking stats with you on a public forum. If you want to have a private discussion that fine. Note however that almost all my traffic comes from referrals, to rely on Google for business is a little foolish, you need to spread and diversify.

I am aware you get a lot of referrals via UKBF and not via your website.

I will always check a sites seo stats when they're selling services that claim they have the secret sauce to elevating their customers site seo. Suddenly seo is important? Seo is only important if it gets you to the top 2 pages (damn hard ... impossible if you're a global service competing with HUGE brands, less if you're a local operator) because no consumer goes deeper than that (few). I'm not buying facecream from any toads.

 

[Shopclicks]

Semrush isn't the issue, people posing as website design and seo experts is, sites like this offer a way of validating their 'expert' status. Semrush is ... considerably higher up the food chain than those 'other seo' experts who be lucky to have one visitor a day. There's really no comparison.

If you're looking for a web designer or seo expert, there's a really good question you can ask them ...
Show me some of your websites and the search results they achieve.
But you have to know something about keyword research to know the value of a search term.

Semrush has some nice tools but they are inaccurate and shouldn't be relied on.

 

[Deleted member 339964]

If you're looking for a web designer or seo expert, there's a really good question you can ask them ...
Show me some of your websites and the search results they achieve.
But you have to know something about keyword research to know the value of a search term.

Semrush has some nice tools but they are inaccurate and shouldn't be relied on.

No, I'd always start with their site. Why?

Their customers sites will be subject to the customers 'added value'. The customer will add content, pay for advertising (possibly) and so on. Thus the sites performance in the long-term may have little to do with the site creator. Though having the 'basics' set up for success helps.

If a website pro can't transparently showcase success via their own site, that result I believe is more telling. And I've heard all the excuses over the years for them having 'bad sites that look like crap and don't perform'. They say "I'm so busy working for my clients, I have no time for my own site'. Oh really? Imagine a dentist with rotten teeth coming out with a line like that. NOPE ... nope..nope.

 

[fisicx]

I am aware you get a lot of referrals via UKBF and not via your website.

No I don't. Not for the main services I offer. Which isn't the consultancy service.

I will always check a sites seo stats when they're selling services that claim they have the secret sauce to elevating their customers site seo.

You won't ever know my or anyone else's SEO stats. At best these tools will have a guess and they will almost always get it wrong. As an example, I get a lot of business from Scandinavia. These SEO tools don't even know about this traffic which is why their analysis is worthless.

 

[Deleted member 339964]

No I don't. Not for the main services I offer. Which isn't the consultancy service.


You won't ever know my or anyone else's SEO stats. At best these tools will have a guess and they will almost always get it wrong.

You can easily derive someone's seo stats.

I know how to search for the phrases users are inputting to find services and I know how to check the volume of those phrases and who is and who is NOT ranking for them. I can check the keywords a site is ranking highly for and instantly see if those phrases have value to that site's business (or not). I can then go check their position for 'good results' to see if they're accurate.

That's just me ... hence others just need to access the free tools to check all this for them and rely on the high-profile reviews those 'sites' have received for their free 'check this that and the other' services.

 

[fisicx]

Then you have clearly looked at my stats and found me wanting ?

But only on the keywords you think I’m targeting.

 

[Shopclicks]

You can easily derive someone's seo stats.

I know how to search for the phrases users are inputting to find services and I know how to check the volume of those phrases and who is and who is NOT ranking for them. I can check the keywords a site is ranking highly for and instantly see if those phrases have value to that site's business (or not). I can then go check their position for 'good results' to see if they're accurate.

I don't think you've grasped how wildly inaccurate these tools are.

 

[Deleted member 339964]

I don't think you've grasped how wildly inaccurate these tools are.

As I said ... the results can be checked, and so if they are inaccurate it is easily determinable. AND their reviews from 'high-profile' sites are good. The review sites don't appear to share your sentiment. I wonder if people who get good results with these sites maintain their results are inaccurate or just those reflecting poor results?

 

[fisicx]

@LeahG - have you checked your own sites using these tools and compared their predictions with your own analytics?

 

[Shopclicks]

Reviews can be wildly inaccurate too. We all have friends.

I assume you're checking results from multiple locations? Local & national?

..... or you could just ask the right question.

 

[Deleted member 339964]

- have you checked your own sites using these tools and compared their predictions with your own analytics?

Of course. Why would I spend time checking other people's? I barely have time to do these things for myself so NO I haven't checked your site for this that or the other. I'm already wasting time here when I should be working (I am between replies). It's an endless grind.

 

[fisicx]

A few years back there were a number of SEO companies in Manchester who had an appalling reputation. The whole industry knew how bad they were yet they had glowing reviews. Any bad press or comment was quashed and legal action taken where necessary. UKBF had to remove a number of threads because of legal threats.

Reputation can be brought and paid for.

And go back a few more years when there used to be a ‘top 10 SEO companies’ website. It turned out the number 1 spot was paid for.

The whole point of semrush and others is to make money. They want you to pay for their services. Accuracy of their reporting is secondary to the business of making money.

Wordpress has the yoast plugin, again they want you to upgrade and pay their subscription even though the SEO advice is at best misguided and at worse completely wrong. Yet many give them excellent reviews.

 

[Deleted member 339964]

Reviews can be wildly inaccurate too. We all have friends.

I assume you're checking results from multiple locations? Local & national?

..... or you could just ask the right question.

NOoooooooooooo not 'reviews' from customers, reviews from leaders in the industry brand review sites. And fake reviews are illegal so I'd hope your 'friends' aren't leaving reviews!

 

[fisicx]

It's an endless grind.

Not if you do it right. I’m down to about 2 hours a day. That earns me enough to pay the bills.

 

[Shopclicks]

from leading brand review sites.

Like ... what's the best washing up liquid?

 

[Deleted member 339964]

Like ... what's the best washing up liquid?

I did link to a couple of them, so no ...

 

[fisicx]

And fake reviews are illegal so I'd hope your 'friends' aren't leaving reviews!

There is a whole industry churning out reviews. Amazon, Google, Trustpilot and many more are fighting a losing battle against the huge tide of fake reviews. You can’t trust any of them. It’s not even a new thing, it’s been going on for years. Some big brands have even been caught out buying reviews.

 

[Deleted member 339964]

Not if you do it right. I’m down to about 2 hours a day. That earns me enough to pay the bills.

I have other projects (passions) that I am engaged in (outside of work) and am also looking at alternative income streams as I have a 5yr plan. So for now ... endless grind as I have too many balls in the air.