Local Level B2B marketing ideas?

[cgray25]

Has anyone done targeted campaigns to reach specific areas? If so, how did you go about it? Let's take Maidstone for example, what's the best way of reaching businesses there?

It's B2B office supplies, however, I'm thinking perhaps there's an approach that would catch locals outwith their usual business context, going about their daily lives.

For example:
Leaflet drops (probably still focused on commercial if possible)
Bus shelter/train ads
Local paper
Anything local on social media?
Local radio ad
Billboard
Sponsor local event
Local business publications?

Are there any other channels I'm missing or you would recommend?

 

[ethical PR]

Start with a) which specific types of businesses have you identified in Maidenhead that would want to buy your office supplies b) why restrict your company to such a small geographic area c) what can you offer that is different/better than your competitors?

Why do you think people need office supplies at the moment when many haven’t returned to working in offices? @cgray25

 

[antropy]

B2B office supplies

You would probably be better off trying to advertise towards those people who are working from home seeing as many people are not back in the office yet? Alex

 

[Ximena Rodriguez]

Run ads in your locality. Digital marketing is what you should aim at, google also gives initial credit to encourage small and medium businesses.

 

[cgray25]

Thanks for the replies.

Ethical - the only reason it's restricted in geographical area was, as a small business, we have limited resources and it made sense to target. It wouldn't necessarily be limited to Maidenhead, that was just an example, hopefully I could hit a few similar towns/cities.

 

[Louise109UK]

Sometimes it's just old fashioned knocking on doors and introudcing yourself and your services. I prefer to use our local stationary company as I've got to know them as they came to introduce themselves.

 

[cgray25]

Thanks Louise, yes always a good tactic, though unfortunately most of my target markets are pretty distant so it's something I have to handle remotely!

 

[antropy]

Sometimes it's just old fashioned knocking on doors and introudcing yourself and your services

Probably not the best idea with all this Covid going on! Alex