Why don't people just pay or don't use non-essential service

Mr D

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I rather write that off in advertising but you're correct I need to stop chasing small amounts however even a nice threat means good-bye to the client but I now don't care, I have decided from this month on any client that involves too much headache and contract value is low - Bin them, let another company deal with the headache.

Your profitability and certainly your wasted time will improve.

When we start out its pretty common for new businesses to chase every customer they can get.
Over time we figure out why some people are available to become customers and drop them.

The old saying about 80% of your profit coming from 20% of your customers can be made true. And certainly there are customers that no one wants to deal with.
And over time they get dropped by all but the most desperate or uncaring businesses.
 
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bodgitt&scarperLTD

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Exactly. As an example, Warren Buffet goes to McDonalds daily and uses coupon vouchers to rescue the cost of his meals.
Really? I just don’t get that. How much more money would a man like him be able to make instead in the twenty minutes it takes him to cut coupons and drive to McDonald’s?
Doesn’t make sense. I call urban legend.
 
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Mr D

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Really? I just don’t get that. How much more money would a man like him be able to make instead in the twenty minutes it takes him to cut coupons and drive to McDonald’s?
Doesn’t make sense. I call urban legend.

How much time cutting coupons if already wanting to go to McDonald's?

And what would be be doing in the 30 seconds or so that makes him more money or costs him less?
 
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SFH0791

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Jun 23, 2020
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I'd say you need to get better at understanding your clients.

I've worked with billionaires on projects where they have queried costs down to pounds and pence. I've worked with a lottery winner who just wanted to splash the cash as far and wide as possible. I know folk who have nothing but save every penny for the 'luxury' item they are after and blow thier income on the one or two things they want.

I would suggest being a driver to the rich isn't a luxury to them at all. Security to some is considered a necessity (although plenty of 'rich' folk don't have either). The less complicated you make it, the better. It's more to do with trust and being reliable.

TVs?! Most big houses, yachts, flash apartments were littered with them. Then as technology moves on and gets cheaper, us mere mortals can afford them. The same is true today of most 'new tech'. The mainstream doesn't get to see it until it's cheap enough to be mass market. But again, not all. I worked with another client who had several houses in London and all he wanted was the basics of technology.

So in conclusion, you can't herd cats. I don't think you're 100% certain on your market as I don't think you'd be asking these questions. I also don't think you'd call it luxury! You're supplying people to fill roles and duties - not overly luxury is it?

A feather pillow is luxury to me. I have several.

Providing a driver service isn't luxury? You're talking out of your a$$, writing long paragraphs to make it sound complicated while 90% is rubbish.

Why would someone pay me £70,000 per year to supply them with a driver? (This is our cheapest service level) and before you ask, I have various number clients using this service.

One of our competitors advertising; http://www.ceprivatestaff.com/job/private-driver-mayfair-london/

I know who the client they're providing for is and the reason for £80k as no chauffeur stays with him/her for more than 2-3 months.

Also, you're not even in my field and talking about making security less complicated? This is not a shopping mall, this is someone's safety, family safety and to their company a High-value asset.

I have Ex Military, Ex senior police officers on my staff list.

The reason I asked and have asked various questions on this forum and I believed there were business Owners on this forum however it looks like a Sunday Pub meet at a weatherpersons.
 
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What makes you think they want to do that? Seems a bit hostile. If you're concerned random people without a motive want to take your website offline perhaps just don't have a website. Better yet, throw Cloudflare in front of it, cache things where possible and be less paranoid!

Given his manners, I reckon it's a valid concern?
 
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AllUpHere

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    What makes you think they want to do that? Seems a bit hostile. If you're concerned random people without a motive want to take your website offline perhaps just don't have a website. Better yet, throw Cloudflare in front of it, cache things where possible and be less paranoid!
    We always get these sorts of threads in the school holidays.
     
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    SFH0791

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    What makes you think they want to do that? Seems a bit hostile. If you're concerned random people without a motive want to take your website offline perhaps just don't have a website. Better yet, throw Cloudflare in front of it, cache things where possible and be less paranoid!

    Better be safe than sorry! the SEO agency I have put in charge to run the website has told me to not give it to anyone whom is it not a customer.
     
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    fisicx

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    Better be safe than sorry! the SEO agency I have put in charge to run the website has told me to not give it to anyone whom is it not a customer.
    So how are you going to attract new customers of you don't tell them about your website?

    I reckon the SEO agency are having a laugh at your expense.
     
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    fisicx

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    You can post the name without making it a link.

    If that post then appears on page one of Google it pretty much proves the SEO agency are rubbish at their job.
     
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    gpietersz

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    Better be safe than sorry! the SEO agency I have put in charge to run the website has told me to not give it to anyone whom is it not a customer.

    Sounds like you have hired a clueless SEO Agency.

    Lots of us link to our sites from here. You generally want visitors, links from other sites etc. You are not going to get that by keeping your site a secret.

    So you can DDos'd it? Not a chance

    No one will bother with a DDOS unless they have a grudge against you, and those who do will be able to find your site because they will know your name and the name of your business.
     
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    SFH0791

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    You can post the name without making it a link.

    If that post then appears on page one of Google it pretty much proves the SEO agency are rubbish at their job.

    I asked him, he said this website has no relevance to my niche, although it does have High DA however he said he is only using White-Hat Techniques

    That's why they don't want him to mention it here. It would be 1st position on page one by this evening.

    I will let the professionals deal with that

    Sounds like you have hired a clueless SEO Agency.

    Lots of us link to our sites from here. You generally want visitors, links from other sites etc. You are not going to get that by keeping your site a secret.



    No one will bother with a DDOS unless they have a grudge against you, and those who do will be able to find your site because they will know your name and the name of your business.

    Can't be clueless if they're achieving keyword ranking positions.


    Same here bud, no vaccines, and flooded with CoVids.

    If you get one, could you give us a shout please...

    lol funny.. I was reading about COVID vaccines at that time.. I meant Vacancies
     
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    SFH0791

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    Why would they be doing that if they only want existing customers to see the website :D

    that is our re-targeting which we're using Google Ads, Facebook Ads & Linkedin Ads.

    We're now focusing on organic keyword growth, I'm approaching Luxury Magazines for articles but some of that want £800 per POST!!!!!!
     
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    Mr D

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    that is our re-targeting which we're using Google Ads, Facebook Ads & Linkedin Ads.

    We're now focusing on organic keyword growth, I'm approaching Luxury Magazines for articles but some of that want £800 per POST!!!!!!

    Maybe they believe they are worth that much. Or maybe do not want your business so quote a high sum to push you elsewhere.
    Take your pick. :)
     
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    fisicx

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    that is our re-targeting which we're using Google Ads, Facebook Ads & Linkedin Ads.
    None of which needs SEO
    We're now focusing on organic keyword growth, I'm approaching Luxury Magazines for articles but some of that want £800 per POST!!!!!!
    If this is the suggestion from the seo agency they are doing it wrong. A post here won’t help your ranking. They really are taking the mick.
     
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    fisicx

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    I asked him, he said this website has no relevance to my niche, although it does have High DA however he said he is only using White-Hat Techniques
    They are talking a load of bollox.
     
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    Chris Ashdown

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    To get back to your original post, you are concerned about rich people using your service and not paying

    I also understand you charge your drivers out at £70K PA

    Your complaining about a customer who owes you £900

    I don't see your problem, you had a contract and they never paid so just put a claim in via the court

    Is your company confused .com or something like that

    You are not supplying Luxury just a service that delivers a customer and his family safely to their destination, and the driver is trained to protect as far as possible, the occupants from and hazards or outside interference whist on the journey

    Please explain fully in not more than 50 words why on earth you started this post
     
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