Logo design

makeusvisible

Free Member
  • Jan 23, 2011
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    www.muv.co.uk
    The cost will generally be linked to how long they will spend working on your logo, as well as how good they are.

    If you want someone not very good to do a logo very quickly, it will generally be very cheap.

    If you want someone very good to spend time thinking about a concept and designing it, it will likely cost you significantly.

    Decide your budget, and then choose someone accordingly.
     
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    Nuno

    Free Member
    Business Listing
    Oct 10, 2011
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    c21webcare.co.uk
    Put your name into a legible text, perhaps add colour. That's it, done.
    Spend your time and money building a business not building a brand. The wise, successful adman, Rory Sutherland puts it thus:

    "I think if you set out to build a great business, you’ll stand a fair chance of building a great brand. I am not equally confident that someone aspiring to build a great brand will build a great business. To use a phrase popularised in a famous FT article: great brands are often built obliquely. They are generally a by-product of something (ideals, vision, focus) and not a product of anything."
     
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    E

    Excel Expert

    I've been through the DIY, fivver and hiring a professional. None of which has set the world on fire.

    I couldnt advice you to go for a professional, nor could I advise you not to. Unless your logo is going to be the major focus of your marketing then it is all down to your budget. If the major part of your marketing is SEO or Social Media the focus on the quality of your logo design drops. (Sorry graphic designers)

    I hired a graphic designer at several hundred quid. He produced an excellent logo but there is not one bit of new business or retained business I could say was as a result of the logo. New business was down to SEO and getting out there - at which point your logo is just a badge to identify you.

    If you go for Fiverr pick the ones with good reviews and the extra options e.g. pay an extra $10 for X amount of reworks.
     
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    silverfirefly

    Free Member
    Feb 16, 2012
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    It's just my opinion.... but if you are only going to spend £3.50 on your logo....one of the most important aspects of your entire brand..... should you really be bothering?

    Exactly this.

    Your logo is a part of your branding. It's an investment, so why not treat it as such?

    Graham isn't cheap, but he does great work. http://imjustcreative.com/

    Personally I can tell when a business has skimped on their branding, including their logo. When I see a business with a crappy logo and overall branding, it reduces my trust in them. If they skimped on their branding, then what else are they going to skimp on? Therefore I usually don't give them my business.
     
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    E

    Excel Expert

    It is certainly investment and one I have made myself. However if a company is starting up and has a limited budget for marketing, is investing half of that money in a graphic designer as good an investment as SEO and PR.

    There is certainly a point in every companies life where investment in a graphic designer is needed. That point is not at the point of start up for most companies - money needs to be spent on things that get immediate results to get the cash flowing in.
     
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    silverfirefly

    Free Member
    Feb 16, 2012
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    Cornwall
    I agree. But he still needs a professional identity and imo it's worth setting aside a few grand to get a decent branding done by a pro. It's not like he has to spend thousands upon thousands. If he is generating regular revenue soon after starting up, then £2-3k shouldn't be a problem. He could get it done for a fiver but you get what you pay for.
     
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    E

    Excel Expert

    It really depends on the start up budget. A few grand for a sole trader setting up a service business is probably the vast majority, if not all of their marketing budget for the first year. For a company like that, having a brand that costs a few grand is totally pointless if they have no many left to promote that brand.

    Another aspect is the type of business. Is an electrician or carpenter really going to need a brand that costs a few grand? It is doubtful people wont use them because their logo looks cheap. If however the business is something like a web design, where image is more important than the importance of the logo goes up.

    For 99% of non-designer type people, they are not going to spot the difference between a logo costing a few grand and one produced on Fiverr. The Fiverr logo may not be 100% unique and it may not have a concept that ties in the synergies of the business, but to 99% of people looking at it would be just a logo. More important for a small start up is what is done with the logo and getting it out there.

    Most small businesses get hammered in to them that they must have business cards, a website, a logo and must go networking. It is simply not true. Some companies will need all of those things, some will only need one or two. I have no business cards, a website, a DIY logo and I loathe networking but I have been around for 5 years.

    The need to spend in each of those areas is as individual as each business is.
     
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    tombuckland

    Free Member
    Jul 29, 2014
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    Cardiff
    The "thinking about it" is one of the most important aspects of designing a logo.
    Haha I didn't mean it like thinking about in the sense of thinking how to design something, I meant unless you suggest your budget is well over what they want to receive, some design agencies can be quite rude when quoting/replying to you.
     
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    I always use LogoNerds.com.

    When you order from them you'll get quite an in depth questionnaire to fill in. The more detailed your answers the better the outcome of your logo.

    I have used them several times for clients and I've always been really happy with them.

    Logo design starts at $27 but I always choose the $47 package.

    I hope this helps,

    Ben
     
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    E

    Excel Expert

    The "thinking about it" is one of the most important aspects of designing a logo.

    When you are at the stage where you are paying for a graphic designer to design a logo, this couldnt be more true.

    At this stage, it is also important not to just send at brief to your designer. If you do that, you may as well be looking at fiverr. Be prepared to spend time with your designer so they can get to understand your business and aims.
     
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    I recently started a contest for my business logo at www logotournament dot com. I had 80+ entries to sift through and was very insightful indeed.

    I don't know if you're still looking, but if you are then I would definitely give it a look.

    And to echo @makeusawebsite's point... If you're not prepared to spend a decent amount of money on a logo... then, yeah... why bother?? It's your single most important marketing icon! Not to mention branding! It's a 'bit of a big' deal! o_O
     
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    C

    CreativeCadet

    I wouldn't advise getting something for fiverr unless you are desperate. If you're tight on budget it's always hard, but I would stick with a text-based, simple logo until you can afford to have it properly branded.

    Have a look around at some "logo inspiration galleries" - there are some brilliant one's about.

    I've designed logos for clients for the past 7 years and some real work can go in to it if done properly.

    Have a look at the designers past portfolios and see who you can work with. Otherwise you can always opt for something competition based like 99designs - again you will get what you pay for, the better logo designers tend to shy away from the lower prize rewarding competitions as they know they can win the top ones!

    Hope that helps. Feel free to message me if you need any specific questions answered, or tweet me!
     
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    CharlineCaisse

    Free Member
    Sep 7, 2014
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    For what I've read,
    There's a lot of sacred geometry involved in the logos of companies like Apple, Toyota, Mazda etc. There's more to logos than the naked eye can see.
    apple_logo_proportions.jpg
     
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    Gecko001

    Free Member
    Apr 21, 2011
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    For what I've read,
    There's a lot of sacred geometry involved in the logos of companies like Apple, Toyota, Mazda etc. There's more to logos than the naked eye can see.
    apple_logo_proportions.jpg
    It is a nice thought that there is sacred geometry, but perhaps the fact that logos are usually made using vector software so that they can be enlarged without losing definition has something to do with it.
     
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    For what I've read,
    There's a lot of sacred geometry involved in the logos of companies like Apple, Toyota, Mazda etc. There's more to logos than the naked eye can see.
    apple_logo_proportions.jpg

    It's pretty cool, but it's also not true

    Rob Janoff designed the original logo, freehand...

    "The apple shape changed slightly from my original design in the early 80's. The design firm Landor & Associates made the changes. They brightened the colors, they made the shapes much more symmetrical, much more geometric. When I designed it I pretty much did it freehand."

    http://creativebits.org/interview/interview_rob_janoff_designer_apple_logo

    The current logo is a slightly different shape on devices, vs press releases vs font, and they can't all match the golden ratio.

    It's been debunked several times. The clearest example is probably the leaf. According to this image, is should fit in the bottom of the apple and the bite, with no gaps. Try it...

    If you look hard enough you can find patterns in most things.
     
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