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I was my thinking that a mini site on the domain would be the way to go with links back to my website.
If I went down this route would it be ok putting it on the same server as the current site
and would it be ok adding it to my current Google Analytics Account
We also recommend this to our users. Google prefers unique content, and you'll also be able to gauge how much traffic the domain name is sending you.
Yes. Some SEO myths
Yes.
Rich.
But if I decide on just putting a mini site up on the domain with links back to the main site it'd be ok on the same ip though wouldn't it?
I must add the there are hardly any inbound links to the domain mainly no follows from local directories so the value to me is these listings and people clicking through to me.
Remembering we are looking at the value of the local customer and not national.
If you want to get the full link value put it on a separate hosting account, if its on the same server or more specifically, ip address the link wont pass much authority.
Can you back this up?
I'm the owner of an established hosting company but also have a lot of interest (and a decent amount of knowledge) in SEO. I've run repeated tests and never found using shared IPs being an issue.
If you acquire a domain for the purpose of linking to your main site for seo purposes, then having it on the same IP will reduce the power of that link. Its probably the main reason why there is a market for multiple c class ip hosting or seo hosting as its often advertised as. Even at that you if you have a network of sites used for linking you wouldn't really want them all on the same c block either.
How are you measuring that? All the tests I've done (looking at PR, DA of the referrer, PR, DA and SERP of the receiver) have not shown the IP address to influence rankings. I've tested multiple times across different niches.
I'm sure Google is fully aware of the lack of IPv4 space remaining and treats IP sharing accordingly. I have a dislike of the SEO style hosting companies because it is such a waste of IPs.
Tests I have carried out and opinions i have gathered would contradict what you are saying. I can only wish that it was as simple as buying an unlimited shared hosting package for £8 a month and whacking up a network of 100 domains all on the same IP and passing all the link juice to a money site.
How are you measuring that? All the tests I've done (looking at PR, DA of the referrer, PR, DA and SERP of the receiver) have not shown the IP address to influence rankings. I've tested multiple times across different niches.
I'm sure Google is fully aware of the lack of IPv4 space remaining and treats IP sharing accordingly. I have a dislike of the SEO style hosting companies because it is such a waste of IPs.
There's definitely a footprint left by linking between websites on the same shared hosting, not using WHOIS protection, registering domains on different dates (maybe I'm too paranoid!), using different themes, different script types - Wordpress, Drupal, Magento, social bookmarking ones, etc.
I've carried out lots of testing in the past (lots of separate shared hosting vs seo hosting) but we're going back a while but these results will still be valid, even more so with Google's more advanced methods of "footprint" discovery these days.
Now I don't actually like SEO hosting companies either but for different reasons than you. When I researched the ways that a few of the companies sold them and when I tried them out, I wasn't convinced of two things:
1) That the IP blocks used by these SEO hosting companies would be footprint proof.
2) That using different/made-up/unique (basically ones that you define yourself) on these nameservers on these SEO hosting packages is a good idea.
So, as a result of my testing, I decided to use lots of different shared hosting and stick with the nameservers that are provided.
I think using some of the SEO hosting packages that I've seen will stick out.
For the record, I've never tested putting 20 or so, or whatever, IPs on the same shared hosting as this would be stupid and theoretical knowledge would say don't even test this hypothesis. Yes, naturally lots of people used the shared hosting, they might all link to the same source and this might be coincidence but come on...I'd rather be safe than sorry and what's the point of running a test like that.
Good points on the SEO hosting. If you are sensitive to this, surely you'd want to use an IP that has a few hundred "normal" sites on it? Which is what a typical shared hosting IP would. I'd imagine SEO hosting IPs are "known" to Google.
I think we would follow Ali-v-8's suggestion.
The problem now is that it'd be nice to use Wordpress as we're quite happy with it as a cms but does anyone know if we can use our stipulate our own urls rather than re-direct from old to new?