I'm enjoying the FRANCHISE debate on this thread.
As a dog owner and someone who uses a pet sitting service occasionally, I can see the potential in it - I can also see how cheap and easy it would be to set up and you'd be MENTAL to pay a franchise fee if you had half a brain.
I think the downside of most of these franchises is the cost of the franchise for what you get in return - very little.
However, if someone has set up a dog walking/sitting service and is doing well, they could franchise it out at a reasonable fee and in turn they and the franchisees could benefit from it.
I don't think you'd charge a 10/15/20k franchise fee.
you could charge a few hundred pounds and let the "franchisee" do the rest themselves.
they can set up their own web page (copying your website and changing the website name to have the name of the town/area covered added on the end)
getting their own phone number/email addy - gmail is great for this, so you could all have the same email address format i.e.
[email protected],
[email protected] etc
they could use the same flyer deisgn/poster design you used, but change the contact details to suit
pretty much all the software you'd need - is free from google - a diary is all i can think of!!!
then just point them in the direction of a local accountant who can guide them through company formation, tax, accounts, banking etc etc.
it would mean the franchisor doesn't make money or residual income - maybe you could charge a small annual fee - but the brand builds - so that if someone moved from, say manchester to swindon, they could contact the local contact of the franchise and get a similar service.
I'm sure you could then organise branded merchandise - ie, sell worming tablets and frontline, leads, collars, boalls, chuckits, toys, dog food etc
not a true franchise model, but as these businesses are localised, you could build up a nationwide network of independent dogsitters using your name/brand - which will gradually make the name better known
just a thought
in fact, this is still one of my "ones for the future" so no one do this!