- Original Poster
- #1
Hello all,
I have launched a new business this week after 4 long years of developing a product which kept throwing up problem after problem. So after much persistence (almost threw in the towel on more than one occassion) am understandably pretty chuffed to eventually get it out there. Thought I'd share with you how it's going and some figures regarding marketing.
The website is Networkology.com - we host telephone based Networking events.
At the moment it's not so much about ROI, it's about driving traffic to the site and encouraging people to take the free trial and get involved with a new community.
So this week, we have done the following. Perhaps might be interesting for others with membership sites:
1) Email Marketing
Sent an email out to those who have either previously registered when we attempted a launch 2 years ago, or who had requested further info from the holding page we had up.
Result = 780 emails sent, 320 emails opened thus far, Link to site clicked 73 times, resulting in 32 new registrations. Cost £11.70.
Cost-Per-Member = £0.37, although this is not really a true reflection as there was a cost to initially drive those members to the holding page. Plus I will only send this email once so not an ongoing source of new members
2) Adwords
Have been targeting long-tailed keywords, plus a few of the biggies.
65,322 impressions, 83 clicks, CTR 0.13%, Av CPC £0.47, resulting in 18 new registrations, Cost £39.42 (although it was actually Zero as I had a £100 adwords voucher)
Cost-per-member = £2.19
3) Free-Lifetime Accounts
Have been offering some free-lifetime accounts on another forum I use. Current take up is 12, cost is £0.
Cost-per-member = £0, but revenue from these members will also be £0. However, as I say, it's about building a community first and foremost.
Next week we have 10hrs of telemarketing lined up, so will report back on this. Over the next few weeks will be getting involved with social media and direct mail too. Possibly some joint ventures as well.
Also more than happy to hear any suggestions from members on other ways of targetting small business owners.
Anyways, I thought this may be interesting for some people.
Thanks
Tref
I have launched a new business this week after 4 long years of developing a product which kept throwing up problem after problem. So after much persistence (almost threw in the towel on more than one occassion) am understandably pretty chuffed to eventually get it out there. Thought I'd share with you how it's going and some figures regarding marketing.
The website is Networkology.com - we host telephone based Networking events.
At the moment it's not so much about ROI, it's about driving traffic to the site and encouraging people to take the free trial and get involved with a new community.
So this week, we have done the following. Perhaps might be interesting for others with membership sites:
1) Email Marketing
Sent an email out to those who have either previously registered when we attempted a launch 2 years ago, or who had requested further info from the holding page we had up.
Result = 780 emails sent, 320 emails opened thus far, Link to site clicked 73 times, resulting in 32 new registrations. Cost £11.70.
Cost-Per-Member = £0.37, although this is not really a true reflection as there was a cost to initially drive those members to the holding page. Plus I will only send this email once so not an ongoing source of new members
2) Adwords
Have been targeting long-tailed keywords, plus a few of the biggies.
65,322 impressions, 83 clicks, CTR 0.13%, Av CPC £0.47, resulting in 18 new registrations, Cost £39.42 (although it was actually Zero as I had a £100 adwords voucher)
Cost-per-member = £2.19
3) Free-Lifetime Accounts
Have been offering some free-lifetime accounts on another forum I use. Current take up is 12, cost is £0.
Cost-per-member = £0, but revenue from these members will also be £0. However, as I say, it's about building a community first and foremost.
Next week we have 10hrs of telemarketing lined up, so will report back on this. Over the next few weeks will be getting involved with social media and direct mail too. Possibly some joint ventures as well.
Also more than happy to hear any suggestions from members on other ways of targetting small business owners.
Anyways, I thought this may be interesting for some people.
Thanks
Tref
