P
Never added it but I tend to leave any site that has a video introduction (especially the MD). I know it has worked for some but only if it adds value to the visitor. What are you hoping the video will acheive? It's not going to increase your sales and it's not going to make the site more sticky. And 3 minutes is a lifetime on the web. A 30 second exciting clip might just keep people's attention but an eye catching tagline and call to action would be even more effective.
Upvote
0
Just 'cos I don't like it doesn't mean it doesn't work. Rather than a private chat, could you provide the information here? I'm especially interested in seeing if video increases conversion, haven't seen any evidence that this is the case so far...
Upvote
0
S
SpeakOutMedia
- Original Poster
- #5
Interesting that many might think video doesn't 'work'. Actually, all video DOES *is* work - it's like a 24 hour salesperson, tirelessly playing on your website, for each and every visitor.
What is most important, though, is to pinpoint exactly what video solution you need - most businesses use video to solve a problem after all. The use of video can solve boredom, lack of strong conversions, information overload in text form, high bounce rate, etc. For example, a company might have an extremely complicated concept -- we work on a continual basis with one client who couldn't seem to explain his business to anyone. The concept really was fantastic and he offers great services, but no one could grasp what he was trying to do -- and the text was not sparking any interest or sales. He wanted to get information across easily, effectively and QUICKLY! So he chose a 'Web Presenter' - allowing one of our presenters to explain the business concept in simple terms, outline the services and go into a bit more detail in further videos on subsequent pages. His sales have increased drastically, and furthermore, his bounce rates are minimal.
Another example might be a client who wants to build trust with their customers -- build a rapport, and through that, get increased business and repeat business. A good example of this might be a guesthouse or hotel. We would produce them a 'client testimonial' video -- gathering three previous clients together, interviewing them about what they liked about their hotel stay, how it benefited them on their journey {resources such as Internet, access from motorways, entertainment such as pools and restaurants, etc} and why they would choose to stay again. A video like this cannot be faked, so it builds trust much more easily than 'written testimonials', which have come under fire lately.
Video is also extremely useful for building a viral presence on the web -- they can be posted on Twitter {Twitter video links are clicked on more often than You Tube links!}, Facebook, YouTube, LinkedIn -- basically any social networking site. What follows is a presence that you, as a company have built, with a video that is constructed from your branding and specific messages. It isn't a video your customers have done -- probably sloppily, I might add!! -- you haven't let anyone else control your message. Video is one of the fastest growing marketing trends out there -- there are even video search engines now - such as Blinkx -- and Google are in the process of indexing videos so they can be picked up in the rankings.
Some tips - video doesn't need to be expensive. Our prices start at £99 -- and other clients come to us wanting £10,000 of video - it's up to you, and it's up to the video solution you choose. Some people think it's simply out of their price range, but we never find that to be the case. You just have to adapt to budgets.
Video should be quick -- 3 minutes, tops -- unless you might want a Company Introduction that could be a bit longer -- maybe 5 minutes, but that's even pushing it!!! Web Presenters should be 30-90 seconds at the most. Any more and you risk instant turn-off and boredom from the web visitor.
Video is like other things -- it only works as well as it's produced. Obviously if you pick up your digital camera or web cam and decide to record your own video, it's not going to have the same impact as a professionally produced, High Definition video that is filmed using a Broadcast standard camera. Like I said -- this doesn't have to cost the earth - even if you're willing to invest £99, you could have a much better result than if you did it for yourself. Sloppy video is worse than no video at all.
If you're going to do video, it's best to place one on the homepage -- and perhaps on another key page on your site -- say your offers and promotion. You can update this as your promotions change. Think of this video as a 'salesperson' that never asks for a pay rise or wants a day off!!
Another great tool is a video blog -- you can update this weekly, monthly, daily... whatever suits you. It's instant communication at it's best and will show your customers a more personal side to your business.
When your video is produced, the next step is getting it onto your website -- a process known as embedding -- it's never good to give your customers a link to click to play a video. It NEEDS to play out directly from your website. So, some tips for embedding:
- Yes, YouTube is great {it's the 2nd most used search engine in the world! Proof that people are addicted to video!!} but it's a common fallacy that it's the best way to embed. Sticking a YouTube embedded video with a massive YouTube logo doesn't look great -- we have one client who insists on embedding through YouTube and we have complaints constantly that it doesn't load properly and that the video quality is pretty dismal. YouTube just isn't the best option if you want to look professional!
- Embed through an unbranded player. This is extremely easy, but we don't give too much advice about because it's included under our services. Contact us if you'd like personal advice. It's a great system -- none of your precious bandwidth is used up, as it's all handled from our end.
- Make sure your site accepts html, as this is often the best way to embed video, through html coding.
- People rave about flash - it's a very good system, but methods are arriving that mean you don't have to use flash. So if it's too complicated for you, rest assured you don't need it!
- Make sure you invest in a system that allows you to get stats on your video - for example, the average amount people are watching, what time of day it's being watched, the location of those watching it, etc. We offer these to all of our clients and find they can measure their investment. Simply put, we can then adapt the video if it's not working -- put it on a different page, concentrate on another subject or market it more effectively.
There are statistics out there that claim video can raise your conversion rates 3 fold -- but statistics are not exactly how we rely on attracting people to video. We go by our results -- what we've achieved for clients, and what we see happening to our clients' businesses after they've implemented our videos. We've seen astonishing results-- and we really do think that it's the best tool out there in terms of marketing spend and results.
Apologise for the ramble. I bet this would have been better if I had recorded myself saying it all on video!!! ;-)
- Jennifer
What is most important, though, is to pinpoint exactly what video solution you need - most businesses use video to solve a problem after all. The use of video can solve boredom, lack of strong conversions, information overload in text form, high bounce rate, etc. For example, a company might have an extremely complicated concept -- we work on a continual basis with one client who couldn't seem to explain his business to anyone. The concept really was fantastic and he offers great services, but no one could grasp what he was trying to do -- and the text was not sparking any interest or sales. He wanted to get information across easily, effectively and QUICKLY! So he chose a 'Web Presenter' - allowing one of our presenters to explain the business concept in simple terms, outline the services and go into a bit more detail in further videos on subsequent pages. His sales have increased drastically, and furthermore, his bounce rates are minimal.
Another example might be a client who wants to build trust with their customers -- build a rapport, and through that, get increased business and repeat business. A good example of this might be a guesthouse or hotel. We would produce them a 'client testimonial' video -- gathering three previous clients together, interviewing them about what they liked about their hotel stay, how it benefited them on their journey {resources such as Internet, access from motorways, entertainment such as pools and restaurants, etc} and why they would choose to stay again. A video like this cannot be faked, so it builds trust much more easily than 'written testimonials', which have come under fire lately.
Video is also extremely useful for building a viral presence on the web -- they can be posted on Twitter {Twitter video links are clicked on more often than You Tube links!}, Facebook, YouTube, LinkedIn -- basically any social networking site. What follows is a presence that you, as a company have built, with a video that is constructed from your branding and specific messages. It isn't a video your customers have done -- probably sloppily, I might add!! -- you haven't let anyone else control your message. Video is one of the fastest growing marketing trends out there -- there are even video search engines now - such as Blinkx -- and Google are in the process of indexing videos so they can be picked up in the rankings.
Some tips - video doesn't need to be expensive. Our prices start at £99 -- and other clients come to us wanting £10,000 of video - it's up to you, and it's up to the video solution you choose. Some people think it's simply out of their price range, but we never find that to be the case. You just have to adapt to budgets.
Video should be quick -- 3 minutes, tops -- unless you might want a Company Introduction that could be a bit longer -- maybe 5 minutes, but that's even pushing it!!! Web Presenters should be 30-90 seconds at the most. Any more and you risk instant turn-off and boredom from the web visitor.
Video is like other things -- it only works as well as it's produced. Obviously if you pick up your digital camera or web cam and decide to record your own video, it's not going to have the same impact as a professionally produced, High Definition video that is filmed using a Broadcast standard camera. Like I said -- this doesn't have to cost the earth - even if you're willing to invest £99, you could have a much better result than if you did it for yourself. Sloppy video is worse than no video at all.
If you're going to do video, it's best to place one on the homepage -- and perhaps on another key page on your site -- say your offers and promotion. You can update this as your promotions change. Think of this video as a 'salesperson' that never asks for a pay rise or wants a day off!!
Another great tool is a video blog -- you can update this weekly, monthly, daily... whatever suits you. It's instant communication at it's best and will show your customers a more personal side to your business.
When your video is produced, the next step is getting it onto your website -- a process known as embedding -- it's never good to give your customers a link to click to play a video. It NEEDS to play out directly from your website. So, some tips for embedding:
- Yes, YouTube is great {it's the 2nd most used search engine in the world! Proof that people are addicted to video!!} but it's a common fallacy that it's the best way to embed. Sticking a YouTube embedded video with a massive YouTube logo doesn't look great -- we have one client who insists on embedding through YouTube and we have complaints constantly that it doesn't load properly and that the video quality is pretty dismal. YouTube just isn't the best option if you want to look professional!
- Embed through an unbranded player. This is extremely easy, but we don't give too much advice about because it's included under our services. Contact us if you'd like personal advice. It's a great system -- none of your precious bandwidth is used up, as it's all handled from our end.
- Make sure your site accepts html, as this is often the best way to embed video, through html coding.
- People rave about flash - it's a very good system, but methods are arriving that mean you don't have to use flash. So if it's too complicated for you, rest assured you don't need it!
- Make sure you invest in a system that allows you to get stats on your video - for example, the average amount people are watching, what time of day it's being watched, the location of those watching it, etc. We offer these to all of our clients and find they can measure their investment. Simply put, we can then adapt the video if it's not working -- put it on a different page, concentrate on another subject or market it more effectively.
There are statistics out there that claim video can raise your conversion rates 3 fold -- but statistics are not exactly how we rely on attracting people to video. We go by our results -- what we've achieved for clients, and what we see happening to our clients' businesses after they've implemented our videos. We've seen astonishing results-- and we really do think that it's the best tool out there in terms of marketing spend and results.
Apologise for the ramble. I bet this would have been better if I had recorded myself saying it all on video!!! ;-)
- Jennifer
Upvote
0
Excellent post!
So it's really about using video intelligently rather than as a corporate mouthpiece. I like the video testimonial idea.
Not sure that video indexing is going to happen for a long while. The technology requirements to index the content of the hundreds and thousands of hours of video are massive which is why even Google hasn't got much past political speeches.
So it's really about using video intelligently rather than as a corporate mouthpiece. I like the video testimonial idea.
Not sure that video indexing is going to happen for a long while. The technology requirements to index the content of the hundreds and thousands of hours of video are massive which is why even Google hasn't got much past political speeches.
Upvote
0
S
SpeakOutMedia
- Original Poster
- #7
Exactly right - we would never suggest anyone puts a video online for the sake of it. It's all about sourcing a particular video product to help you through your current marketing road blocks.
It should all be targeted. Often the prettiest shot won't add anything to the message, so leave it out!
Glad we have been able to offer some advice. Always willing to help if you have any questions.
It should all be targeted. Often the prettiest shot won't add anything to the message, so leave it out!
Glad we have been able to offer some advice. Always willing to help if you have any questions.
Upvote
0
V
voiceswf
- Original Poster
- #9
Hi,
Mere static text and images; just don't cut it any more.
We live in a visual World.
Getting our message across "clearly" through a webpage is a challenge for any Business; Video speaks for itself.
Increasing User engagement and Search Engine Optimization; Video can be easily distributed to a network of video sharing websites i.e. YouTube, Metacafe, Viddler etc increasing your websites traffic and conversion.
Recently I published an article "SEO benefits of having video on your website". Maybe, some members might find it interesting:
http://ezinearticles.com/?id=2680731
Have a great day.
Kind Regards,
Voiceswf
Mere static text and images; just don't cut it any more.
We live in a visual World.
Getting our message across "clearly" through a webpage is a challenge for any Business; Video speaks for itself.
Increasing User engagement and Search Engine Optimization; Video can be easily distributed to a network of video sharing websites i.e. YouTube, Metacafe, Viddler etc increasing your websites traffic and conversion.
Recently I published an article "SEO benefits of having video on your website". Maybe, some members might find it interesting:
http://ezinearticles.com/?id=2680731
Have a great day.
Kind Regards,
Voiceswf
Upvote
0
N
nicktiler
- Original Poster
- #11
Quick search on internet found this..
http://vzaar.com/about/alternative_to_youtube
Guess this is similar to mentioned in earlier post,sure there may be others.
My website,embedded videos are currently You Tube based & free !
Suppose my question is,how many people would NOT call me ( as a tiler ) if my video was on You Tube....
Answer,more would not call if I had no video at all. So You Tube is at least a start. I get good comments from customers about my portfolio. However my business is not high end & I can appreciate the more professional,less distracting aspects of a non branded player,which would suit certain companies who would rather not be associated with the sometimes
( dubious ) related content that can be thrown up by You Tube.
http://vzaar.com/about/alternative_to_youtube
Guess this is similar to mentioned in earlier post,sure there may be others.
My website,embedded videos are currently You Tube based & free !
Suppose my question is,how many people would NOT call me ( as a tiler ) if my video was on You Tube....
Answer,more would not call if I had no video at all. So You Tube is at least a start. I get good comments from customers about my portfolio. However my business is not high end & I can appreciate the more professional,less distracting aspects of a non branded player,which would suit certain companies who would rather not be associated with the sometimes
( dubious ) related content that can be thrown up by You Tube.
Upvote
0
Ok yes the youtube logo is a little ugly. But what about the power of tagging and meta data on youtube videos and positioning in natural search listings on google? If you google a subject, you will often see videos appear in your search results.... surely this kind of push towards your site in invaluable?
I agree video can be a good way to add content to your website that isn't text, but to make the content work for you in the same way text would, surely it needs to be youtube linked?
I agree video can be a good way to add content to your website that isn't text, but to make the content work for you in the same way text would, surely it needs to be youtube linked?
Upvote
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R
rendy
- Original Poster
- #14
We are currently recording short screen captures for all tutorials on the site, that way people can see exactly what you need to do to achieve a specific goal!
The guys at conversion rate experts also reccomend using video on your webpage for testimonials as well (again something we're looking to implement!)
also
* source conversion-rate-experts .com/articles/101-google-website-optimizer-tips/
I also agree with the poster earlier who mentioned the benefits of using youtube, you are opening yourself up to another stream of visitors who use the youtube search, related video's features and tagging etc to find what they are looking for! Also now what youtube is offering contributors the chance to upload in HD the quality shouldnt be an issue.
One must also be aware though of accessibility, you should either have closed captioning or a text version for those with hearing problems, or for blind people who use a screen reader to view your site, as well as for people who don't have access to youtube (corporates will tend to block sites like that)
The guys at conversion rate experts also reccomend using video on your webpage for testimonials as well (again something we're looking to implement!)
also
* source conversion-rate-experts .com/articles/101-google-website-optimizer-tips/
I also agree with the poster earlier who mentioned the benefits of using youtube, you are opening yourself up to another stream of visitors who use the youtube search, related video's features and tagging etc to find what they are looking for! Also now what youtube is offering contributors the chance to upload in HD the quality shouldnt be an issue.
One must also be aware though of accessibility, you should either have closed captioning or a text version for those with hearing problems, or for blind people who use a screen reader to view your site, as well as for people who don't have access to youtube (corporates will tend to block sites like that)
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ｗｅｌｌ　　ｉ　ｓｕｐｐｏｓｅ　ａ　ＧＩＦ　ｐｈｏｔｏ　ｏｒ　ＳＷＦ　ｆｌａｓｈ　ｉｓ　ｍｕｃｈ　ｂｅｔｔｅｒ　ｔｈａｎ　ａ　ｖｉｄｅｏ　,　ｃｏｚ　ｄｕｅ　ｔｏ　ｔｈｅ　ｉｎｔｅｒｎｅｔ　ｎｅｔ　ｉｔ　ｔａｋｅｓ　ｔｉｍｅ　ｔｏ　ｄｏｗｎｌｏａｄ　ｄａｔａ．　ｗｈｉｌｅ　ＧＩＦ　ｏｒ　ｓｗｆ　ｉｓ　ｍｕｃｈ　ｆａｓｔｅｒ．　　
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ｐｅｒｓｏｎａｌｌｙ　ｓｐｅａｋｉｎｇ￣￣￣
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I use video extensively both online and offline. We are still in the experimenting stage and have been for a couple of years
It is a bit like SEO in that it is not just a onetime job.
Our services suit video other less so, but any service product can be sold with video it just takes imagination.
Does it work?
Yes it increases our business
Yes we can get it ranking for long tail
Yes it is great at launching new services or products
Yes clients help us with our marketing as they show video to others
I could go on but you get the drift it works!
We have a whole host of video to produce this winter for other businesses in the tourism sector that will help their businesses and will help ours as well. Video takes imagination and the results can be stunning
It is a bit like SEO in that it is not just a onetime job.
Our services suit video other less so, but any service product can be sold with video it just takes imagination.
Does it work?
Yes it increases our business
Yes we can get it ranking for long tail
Yes it is great at launching new services or products
Yes clients help us with our marketing as they show video to others
I could go on but you get the drift it works!
We have a whole host of video to produce this winter for other businesses in the tourism sector that will help their businesses and will help ours as well. Video takes imagination and the results can be stunning
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Hi
I have used videos on my websites before and they have worked really well. I use them to take client testimonials and also to talk about the product and services I offered.
I am about to start recording a lot of videos for my website with my new netbook that has an inbuilt webcam and mic. The videos I am going to do are both to go on my website to explain about my services and also as a blog answering people's questions.
For my videos I use youtube to host, my netbook cam and mic to record and Windows Movie Maker to produce. All three are easy to use and make decent quality videos.
When adding a video to your site remember who is going to be watching it. People do not want to see an MD of a company talking about their 25 years of trading etc, they want to know about what results you are going to get them and the benefits of your product/service.
Hope this helps
Matt Kendall
I have used videos on my websites before and they have worked really well. I use them to take client testimonials and also to talk about the product and services I offered.
I am about to start recording a lot of videos for my website with my new netbook that has an inbuilt webcam and mic. The videos I am going to do are both to go on my website to explain about my services and also as a blog answering people's questions.
For my videos I use youtube to host, my netbook cam and mic to record and Windows Movie Maker to produce. All three are easy to use and make decent quality videos.
When adding a video to your site remember who is going to be watching it. People do not want to see an MD of a company talking about their 25 years of trading etc, they want to know about what results you are going to get them and the benefits of your product/service.
Hope this helps
Matt Kendall
Upvote
0
C
CherryUK
- Original Poster
- #21
Video is like everything else on your website - there has to be a reason for it being there.
Rather than a 3 minute video by the MD, why not have a link to the video on the home page? Also I don't think it's just me who hates uninvited audio on websites.
All our company does is make videos, but we resisted putting video on the home page because it is too intrusive. I believe that if you invite someone to look at a video, and they choose to, then the video will have most impact.
Rather than a 3 minute video by the MD, why not have a link to the video on the home page? Also I don't think it's just me who hates uninvited audio on websites.
All our company does is make videos, but we resisted putting video on the home page because it is too intrusive. I believe that if you invite someone to look at a video, and they choose to, then the video will have most impact.
Upvote
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V
voiceswf
- Original Poster
- #22
Hi CherryUK,
Your a Video Production Company; surely you must know that video players can be programmed to only play, when the user clicks on the play button? This method is less intrusive. Had a butchers at your showreel - great work. Wish I could have some of your clients - very impressive.
Kind Regards,
Voiceswf
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0
I am building my wedding video business and like most others include some sample video to give people an idea of the quality and style of my work. I also created a short promo vid to show the style of finished DVD presentation using motion graphics software. I have had quite a bit of positive feedback about it. I would post a link but I cant yet! I agree that no video is better than bad video, my hope is that it will reassure potential customers that I am a serious business with a focus on quality.
Adam
Adam
Upvote
0
E
eventdomain
- Original Poster
- #25
Ok fine, but then you say:
Ahhh, so you haven't seen evidence, probably haven't tried it yourself, so how would you know if it works. See, there are a couple of ways I've seen video done, one is very effective, and the other sucks big time. See, by your first comment, I thought you had done this yourself and were talking like you knew what you were on about.
Having seen what I've seen, when video is used as a presentation - it works. When its used as a sales pitch, it looks awful and cheap looking. Also placement of this video player is important too.
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A
Andrew P
- Original Poster
- #26
Simply put. Video the combining of moving images, music, text and graphics is a powerful form of communication. Added to that a great Editor, Cameraman and a reason for the video to be on the site gives the product, idea or business a personnel touch and familiarizes the viewer with the aforementioned instantly.
Plus if you only want the video to play when the the person viewing the website wants to, just select the option when you upload the video in your chosen website build programme (again this ads a personnel touch)
Andy
Plus if you only want the video to play when the the person viewing the website wants to, just select the option when you upload the video in your chosen website build programme (again this ads a personnel touch)
Andy
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V
voiceswf
- Original Poster
- #27
Simply put. Video the combining of moving images, music, text and graphics is a powerful form of communication. Added to that a great Editor, Cameraman and a reason for the video to be on the site gives the product, idea or business a personnel touch and familiarizes the viewer with the aforementioned instantly.
Plus if you only want the video to play when the the person viewing the website wants to, just select the option when you upload the video in your chosen website build programme (again this ads a personnel touch)
Andy
Hi,
I hate to SPAM, but this video advert has all the ingredients that Andy speaks off, have a look and tell me what you think:
www.i-tuts.com/video-testimonials.html
Its Lutterworth Electrical.
Kind Regards,
Voiceswf
Upvote
0
A
Andrew P
- Original Poster
- #28
Hi,
I hate to SPAM, but this video advert has all the ingredients that Andy speaks off, have a look and tell me what you think:
Its Lutterworth Electrical.
Kind Regards,
Voiceswf[/quote]
Ecellent video simple and effective camera work, which 9 times out of 10 walks all over fancy graphics (again adding that personnel human touch) unobtrusive and probaly filmed in one day (as long as the MD was on time for his part) I would be very proud to have that on my website.
Andy
Bretby Media
I hate to SPAM, but this video advert has all the ingredients that Andy speaks off, have a look and tell me what you think:
Its Lutterworth Electrical.
Kind Regards,
Voiceswf[/quote]
Ecellent video simple and effective camera work, which 9 times out of 10 walks all over fancy graphics (again adding that personnel human touch) unobtrusive and probaly filmed in one day (as long as the MD was on time for his part
) I would be very proud to have that on my website.Andy
Bretby Media
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J
jules
- Original Poster
- #29
I also make web videos. It can certainly be effective on google, I have made 2 recently on products and posted about them on a site that has low traffic but I am now on the first page of google (as a link not a video search result) above the manufacturers own links and people like Tesco.
You can spread your video wide, there are 8 or more places I would recommend.
The benefit of You Tube or other similar sites its it's easy to embed on your Facebook, page.
There's nothing to stop you having your own player on your site and also having it on Youtube. Having the YT player on your site will give it extra views and traction which means it gains more rankings however unless you have a high traffic site or you MD is a comedian or a Page 3 Model it's not likely to make a big difference,
I guess an MD speaking is one thing but the real killer is to think out of the box with the content.
I'm sure you all know about the Blentec "Will it blend" campaign just looked at their YouTube channel. Out of interest they don't use the YT player on their site, no need thy're famous already!
STATS
Subscribers: 208,777
Channel Views: 4,103,183
PM if you need a hand
jules
You can spread your video wide, there are 8 or more places I would recommend.
The benefit of You Tube or other similar sites its it's easy to embed on your Facebook, page.
There's nothing to stop you having your own player on your site and also having it on Youtube. Having the YT player on your site will give it extra views and traction which means it gains more rankings however unless you have a high traffic site or you MD is a comedian or a Page 3 Model it's not likely to make a big difference,
I guess an MD speaking is one thing but the real killer is to think out of the box with the content.
I'm sure you all know about the Blentec "Will it blend" campaign just looked at their YouTube channel. Out of interest they don't use the YT player on their site, no need thy're famous already!
STATS
Subscribers: 208,777
Channel Views: 4,103,183
PM if you need a hand
jules
Upvote
0
C
CherryUK
- Original Poster
- #30
I think the great thing about the use of video on the web is that it's made content important in video again. When advertising agencies get their hands on a video I think their first thought is 'what high-end graphics company shall I use to make this new car into a sprinting panther'. The budget comes first, and the idea, however simple, is expanded to use up the money.
Now things are much more fun! A good idea doesn't always need a 100k motion graphics budget, HD cameras and a Hollywood director. We still produce high-end graphics for people who do nothing more than use the film online - sometimes it's what is needed - but sometimes you just need a talking head filmed in the office.
The original question was about having a 3 minute video of the company's MD talking to camera. If people will be interested in what he says, if the content of what he says is new and relevant and people want to hear what he says then go for it. Nobody would think Apple were crazy for putting a 3 minute Steve Jobs video on their home page. We recently filmed for Microsoft at the Cannes Lions Festival, and they weren't shy of posting an hours worth of round-table discussion on their website.
Now things are much more fun! A good idea doesn't always need a 100k motion graphics budget, HD cameras and a Hollywood director. We still produce high-end graphics for people who do nothing more than use the film online - sometimes it's what is needed - but sometimes you just need a talking head filmed in the office.
The original question was about having a 3 minute video of the company's MD talking to camera. If people will be interested in what he says, if the content of what he says is new and relevant and people want to hear what he says then go for it. Nobody would think Apple were crazy for putting a 3 minute Steve Jobs video on their home page. We recently filmed for Microsoft at the Cannes Lions Festival, and they weren't shy of posting an hours worth of round-table discussion on their website.
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Also if you can getting a couple of famous faces on your video never goes a miss http://www.youtube.com/watch?v=fKi20_KVcdE
Not suitable for every product or service but benefical if you can.
Not suitable for every product or service but benefical if you can.
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V
voiceswf
- Original Poster
- #32
Ecellent video simple and effective camera work, which 9 times out of 10 walks all over fancy graphics (again adding that personnel human touch) unobtrusive and probaly filmed in one day (as long as the MD was on time for his part
) I would be very proud to have that on my website.Andy
Bretby Media[/quote]
Hi,
Thanks Andy for your positive feedback, its appreciated.
Have an enjoyable Weekend.
Kind Regards,
Voiceswf
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J
jules
- Original Poster
- #33
Can't quite agree, the key to doing a video based on an interview is getting the master shot right, in this case it has a weird ugly shaped plant creeping in the right of shot.
When you have chap on a suit you need to think about the overall shot especially the background to give it more life. Even a plant carries a message!
It doesn't add to the shot but instead distracts from the dialogue.
I suspect that's why most of the interview is paste over with the very nice but overused shots of the warehouse.
Video looks crisp and the music is cool though.
When you have chap on a suit you need to think about the overall shot especially the background to give it more life. Even a plant carries a message!
It doesn't add to the shot but instead distracts from the dialogue.
I suspect that's why most of the interview is paste over with the very nice but overused shots of the warehouse.
Video looks crisp and the music is cool though.
Upvote
0
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