What’s your viral coefficient?

I attended a shareholders meeting last night for a small start-up.

The marketing manager mentioned their “viral coefficient”.

I had to raise my hand and ask what a viral coefficient actually is. The embarrassment was only slightly lessened when the majority of other people in the room confessed they’d never heard of it either.

Embarrassment quickly turned to shame once it was explained to me. It’s such a simple concept and one I really should have known.

I’m operating on the assumption that some readers of this blog may not be familiar with the concept either. So to save you embarrassment , here it is:


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