Something I really like about Australian companies is the provocative and memorable brand names they create. A typical example being Start Ya *******, an “Instant Engine Starter”. In the accounting software space there is the brilliantly named Mind Your Own Business - or MYOB.
I’m told that in Australia the MYOB brand is almost as well recognised as Coca-Cola. That’s quite an enviable achievement.
MYOB was one of the products I tried before deciding to create KashFlow as an easy-to-use and less clunky alternative. We had a bit of a fracas with them early last year when their top man in the UK personally emailed our support desk to threaten legal action. A couple of months later they withdrew from the UK market.
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I’m told that in Australia the MYOB brand is almost as well recognised as Coca-Cola. That’s quite an enviable achievement.
MYOB was one of the products I tried before deciding to create KashFlow as an easy-to-use and less clunky alternative. We had a bit of a fracas with them early last year when their top man in the UK personally emailed our support desk to threaten legal action. A couple of months later they withdrew from the UK market.
Continue Reading...
