Using dedicated phone numbers to measure advertising responses

[XanderMarketing]

Just wondering what people do here when it comes to advertising and measuring responses?

When publishing an advert (magazine, landing page etc) do you use a different phone number to measure responses? If so how what technology do you use to do this?

Thanks

 

[andav]

we use different landing pages running to multiple email campaigns - works a treat

 

[Call Tracker]

I'll be watching this thread carefully as we provide 08 and local presence call tracking numbers. Our clients use them on marketing material as a call to action and they get logged into a reporting system to show the client how many calls their campaign has generated. It's a great way to save money on marketing as you can clearly see what is working for you and what isn't.

 

[XanderMarketing]

The Mediamonitor solution seems like a good one. Does anyone have any experience of this? If you don't use something like this how else do you manage your inbound calls from advertising?