Title tags

[carps]

Hi

Kind of a related post to one I made earlier, but if anyone could have a look at the title tags I've got for another site I've been charged with looking at that would be great!

I'm a graphic web designer by trade who's been given the task (poisoned chalice?) of looking at how we build our sites for the search engines. I'm pretty good at HTML and stuff, but no real experience of the search engines.

Anyway, enough blather - the site is for a wholesale supplier of dental equipment - stuff for dentists to use rather than you or I. Cleaning equipment and tools, various steralising products - that sort of thing. It's very specialised, so I imagine that will make it easier to work with. I've heard that title tags are really important, but I don't know what I'm supposed to do with them!

The site is: http://www.prestige-dental.co.uk/

Hope someone can help

Cheers

Carps

 

[DavidHorn]

Make the title pages descriptive of the content on those pages ... reinforce the content for the search engines.

With regard to title tags, think of the search engine as a librarian. If I go to the library and ask the librarian to find me everything on 'dental tools', the easiest thing for the librarian to go off and do, initially, is to find all books with 'dental tools' in the title, and narrow it down from there.

So, your page titles are all currently based around a 'theme' ... the 'theme' being 'number one supplier of dental products' - and the rest of the title stems from that. It's not a bad start, but you might want to throw in a few more keywords and make the title a bit more 'useful'. Perhaps isolate some key phrases from the text and use that in the title.

e.g. on your Our Services page, the page title might be 'Technical Advice on Dental Products' etc.

Good luck!

 

[carps]

Hi David

Thanks for the tips - I've kind of read around the subject a little bit and what you're saying makes sense. I agree that the titles aren't necessarily that descriptive.

All I have to do now is view someone else's million lines of PHP code and find out how to change "The UK's number one supplier of dental products" to something more descriptive!!

Time for a cup of tea, methinks...

Carps

 

[Tin]

Hi Carps

Seo is primarily a page level structure, site level is secondary to this.
Your titles should be less than 65 characters in length and should be quite focussed as to the topic of the page it resides upon.
Descriptions should be no more than 160 characters (or 14 words) and should 'echo' your page title but be more 'descriptively' based around it.

Use any surplus pages the site has such as 'contact us', 'thank you', 'about the company', etc to build your 'theme' unless you can make better use of them for related keywords (depends on how much flexibility you have on these pages)

Focus on page level then plug in your site level seo on weaker areas which will have the benefit of boosting your page level seo. Always target the heavyweight keywords to the home page.

Hope that helps

 

[DavidHorn]

Carps - shouldn't be difficult to find the title tag ... in whatever text editor you use, do a search for < title > (I've added the spaces around the word 'title' so that the comments form doesn't think it's code!)