Sales Slow...

[moo-tique]

Over the past month our sales seemed to have slumped which is a little strange for us particulary at this time of the year. Has anyone else seen a dip in sales? Has Google carried out yet another update??

Dan

 

[Mystro]

Something has rolled out but nothing confirmed just yet, just lots of chatter, there was a quality update May 3rd as well .. lots of people have been complaining of slow sales so you are not alone

 

[ethical PR]

Hi Dan

Do you only market your services online?

 

[moo-tique]

Hi Dan

Do you only market your services online?

Yes - via Google organic and PPC, Facebook etc etc, although we are attending some country shows in the next few months.

 

[ethical PR]

Hi Dan

I'm not sure what you do, who your target audience are, or whether this time of year is traditionally one when sales are slow, but I would suggest you review your marketing plan to see what has worked well and do more of this.

You could also review the communications channels you are using to make sure you are using as many of the channels as it is cost effective for you to do, which your research has shown you engages your existing customers as well as potential customers.

 

[Shopclicks]

Hi Dan. I would suggest that you contact other on-line businesses selling quirky gifts/items/collectables and talk them into cross-promoting. You can promote each other's website's through advertising for them on your site and they can do the same for you. There are other avenues you can use as well like including an ad for them in your customer emails and in the parcels you send, sharing each others facebook posts, etc. Make it a two-way agreement and everybody wins. It costs nothing and is great for niche businesses struggling to attract visitors.

On the seo front, you should really get a site review through this forum. There are some things that are really holding back your ranking.

 

[Mark Whitehead]

how do you moo-tivate your visitors to buy?

 

[Nord20]

The major change google made recently was to include site responsiveness (i.e. does the site play nice when you change the size of the browser) in rankings. Your site (assuming you sell yarn!) is responsive, so that shouldn't have had a negative impact on your ranking.

 

[dealmegood.co.uk]

We have had an increase in customers but i guess thats because weve been going for 6 months now so we are increasing in numbers due to great exposure on social media, sales team, and natural google traffic

 

[oldoakey]

Not sure if its Google who are entirely to blame here, IMO the summer holidays are where you should look.

It used to be late July/August when we traditionally went quiet for the summer hols but nowadays you cant take the kids out of school anymore (without risking fines) and so anyone without any kids of school age are going away a bit earlier both to miss the rush and to get much better pricing.

 

[tmobileagent]

Over the past month our sales seemed to have slumped which is a little strange for us particulary at this time of the year. Has anyone else seen a dip in sales? Has Google carried out yet another update??

Dan

Currently humming bird is update in google terminology, if you or your wrker have good and strong knowledge of seo than it should be good for you. to increase the leads and online reputation of your website and your product of brand awerness

 

[adamcooke]

Not sure if it's live yet but there has been much talk about Google favouring websites which are compatible on mobiles/tablets (and possibly hiding non-compatible ones on mobile devices). Your site isn't very mobile friendly at the moment.

You can test your site here: https://www.google.co.uk/webmasters/tools/mobile-friendly/

 

[GoldenLeads]

Not a new update, at least yet... There has been some activity and "shifts" across most of our websites and our client's websites, tho "shifts" in a positive direction. We expect an update in October, as most major updates comes in around October.

 

[beasty]

Did you take CASH COW literally in Product Life Cycle class?