Running a webinar for generate clients

[Frimley111R]

I'm looking at testing a webinar for our business to educate (and generate) potential new clients.

We work in he EV charging sector and EV Charging is new to most of our clients/customers. As a result we spend a lot of time explaining everything to them.

I am specifically looking at targeting hotel owners but I'm not sure:

1. If a webinar is the right thing to use. Hotel owners tend to be busy and not the type of people that, perhaps, attend many webinars.
2. How to actually get them to sign up. I'd need either email or mailing or phone data. I guess this is the targeting issue..

I almost think DM might work, a decent brochure might stand out more than any email but of course there is a fairly big cost in postage for this.

Anyway, before I go off on a tangent, has anyone on here tried similar and how did you do it/did it work?

 

[Mark T Jones]

Many of my customers are independent hotels - usually small chains.

I've even financed chargers for one of them.

A couple of points

It's unusual industry in that the 'owner' is often invisible. Your point of contact is unlikely to be the GM

They don't want EV chargers They do want more customers/better room rates etc

Any presentation need to focus on these points

TBH a webinar is likely to be far too much time commitment for most

 

[Frimley111R]

Thanks Mark, valuable insight there that backs up my thoughts. We do focus on exactly that (increased room rates) on our website https://chargebase.co.uk/workplaces/hotels/ but it's getting in touch in the best way possible that's the challenge. Any thoughts?

 

[Mark T Jones]

It's a tough one. There are no real 'hotel owner' communities to my knowledge (my biggest hital client has absolutely no personal online presence)

On a local basis they will 'gather' in tourism communities, though that will often be the sales person/people (who might also be GM)

The independent hotel show in October is a go-to event.

Other hospitality shows, far less so.

 

[RobertNova]

I would say, do not offer it as a webinar at all, because no one has time for a webinar.
Instead, promote it using the solution you are offering.

If your product/service is going to save them some money, or rather a lot, they will make the time to listen to what you have to offer.

When talking about it, you can refer to it as a 'presentation' or 'event' and then in the title of the 'event' only talk about the solution.

If your target audience are hotels managers, you can say something like

? Hotel Managers, Unlock the Power of Electric Car Chargers to Skyrocket Your Occupancy Rates and Tap into a Lucrative Market ?

Join our Exclusive Event: Discover the Power of Electric Car Chargers for Hotels!

? Last year, over 220,000 forward-thinking electric car owners consciously chose hotels with charging facilities over those without.

Witness the dramatic impact it had on occupancy rates and revenue generation!

? Hotels with electric charging points experienced a surge in occupancy rates and unlocked a whole new revenue stream for their businesses.

In fact, some hotels were compelled to DOUBLE their charger capacity to meet the rising demand!

️ The electric car ownership trend is on an unstoppable rise, and can you afford to be left behind? Don't miss out on this golden opportunity to stay ahead of the game and cater to the ever-growing community of eco-conscious travelers.

? Join our exclusive presentation and discover how to:

Supercharge your occupancy rates by attracting electric car owners
Boost your revenue through charging facilities
Stay competitive in the rapidly expanding electric car market
Leverage this untapped niche to drive business growth

? Don't be left in the dust! Reserve your spot now and unlock the true potential of electric car chargers for hotels.

? Date: [Event Date]
Time: [Event Time]
? Register now at [Event Registration Link]

? Don't let your competitors steal the spotlight—join us and electrify your hotel's success! ?

Just an idea. I hope it helps you.

To your success,
Rob

 

[Fagin2021]

By coincidence I was thinking about this question the other day. As a holiday cottage owner I’ve noticed that guests are starting to arrive in full EVs or hybrids. The nearest public charging point is several miles away.

I look at charging points a bit like WiFi in the property. Not so long ago it was unusual. Now if you don’t have it, you’re dead.

If charging points were free I’d have one tomorrow but they’re not, so I started doing some basic research….

• What points are suitable for a typical family saloon (not vans or HGVs) ?
• Cost and complexities of a charging point plus installation ?
• Need for additional/different wiring to the grid ?
• Typical cost of charging a family saloon ?
• How can cost be measured and charged to the guest ?

All the answers and more were easily found with a Google search and YouTube (once you’d got past the adverts). Personally, I wouldn’t bother with a webinar.

 

[MBE2017]

Personally I would offer your solution as a free report on how to increase bookings and the increase in profits, costs etc. Ask for an email to send the information, a simple click funnel.