New branding tool - feedback please?

[DH Marketing]

Hi all,

I am developing a tool for small businesses to help them with their branding strategy.

You can take a look at it at headwaybranding.com

Any constructive feedback would be gratefully received.

Thanks very much,
Dan

 

[Paul Murray]

We probably won't be able to give any real feedback since this isn't posted in the website review section of the forum (full members only) and this thread may end up being deleted.

I will say that the index page needs more detail as you essentially have 'mystery meat' navigation. I was asked if I wanted to take a questionnaire or read more, but I don't at this stage know if or why I should do either.

 

[ethical PR]

Hi all,

I am developing a tool for small businesses to help them with their branding strategy.

You can take a look at it at headwaybranding.com

Any constructive feedback would be gratefully received.

Thanks very much,
Dan

I had a quick look at it. It directs you to a site that provides you with no information about what you are offering or what benefits I would derive by taking the questionnaire. The read more link doesn't actually give you any further information either.

As someone who's marketeer, surely you understand the importance of the customer journey/experience? And clearly articulating the benefits?