Mass Mailing making it work

Hello,


I know nothing of how to make mass mailing work, I can write a pitch, do a sale on the phone or in person and believe I generally get a good handle on a sales process pretty fast, but Mass Mailing is a mystery to me.

I need to find a way to send emails to a database I have of approx 30,000
I obviously want the emails to arrive and would like any practical steps you can offer me to getting this done.

I have global database of golf clubs and I have a golf event in St Andrews i want to invite the clubs to take part in, so its not really unwanted information its going to be of interest to a lot of these guys.

So if you tell me how I can somehow get me emails to these clubs fast and so they are seen, then I will be very grateful

Thanks

 

[FirstClassVirtualOffice]

Try Mailchimp, or something like that. Get someone to set up an email campaign for you. You just need to supply them the email data to import to the email client (like Mailchimp or whatever) and press send. There's a company on here called Dzined (ask for Colin - we've referred clients to him before and they've been very happy).

 

Thanks for the reply

I have just taken a look and one thing that worries me is if I send out the maximum of 12000 emails a month, is this going to impact my email address?

I mean will it cause it to be more likely with regular emails to be flagged as spam?

thanks

 

[SmartSpotMedia]

Thanks for the reply

I have just taken a look and one thing that worries me is if I send out the maximum of 12000 emails a month, is this going to impact my email address?

I mean will it cause it to be more likely with regular emails to be flagged as spam?

thanks

I run a lot of email marketing campaigns for companies. What you need is a service like Aweber. It is free for the first month, then $19.00 a month thereafter.

However, the more leads you have the more you pay.

 

[Aquarium-Fanboi]

Have used mailchimp as well, but I am on the process of trying Aweber. The good thing about mailchimp is it's user friendly interface, good list of built in designs and it is free if your list of subscribers is small and you send less than 12,000 emails a month.

With regards to spam, the first barrier would be the spam filters, search avoid spam filters to learn more (I would love to provide a link but it seems that I need more posts before I can do so). Afterwards, once the email reaches your recipients inbox, you need to ensure that they won't flag it as spam.

At the end of the day, a simple solution to this is to send a valid email to a list of recipients who actually opted in to be a part of your list of recipients.

Regards

 

[Rain-shine]

Have to say I have used mailchimp for the past few year, all be it for smaller campaigns but have been impressed with the response rates/stats that are available....and the fact that for my purpose i can get it for FREE!

Hope you find something that works for your business.

Rain-shine
Laura

 

[Ali-v-8]

I want to interject and ask if you have a budget to have someone do this for you.
1) when you send an email you need to know it is delivered.
2) its not immediately thrown into a junk folder and deleted as spam.
3) its not blocked

There are special techniques to get the best out of an email campaign - Do it wrong the first time and you will be ignored regardless of how great you do it the second time.
My advice is get a professional service if its an important campaign. especially if the data you are using is good.

I am speaking from personal experience and I always recommend people do it this way.

 

[eventdomain]

you need to ensure that they won't flag it as spam.

This is impossible to do. Todays email spam filters don't need programming or keyword entry to be effective and will stop 90% of emails getting through.

Todays bulk-email senders are very good - their inexpensive to instal and can even tell you how many mails bounced back, and let you know who opened and read each one. You will need a huge, regular injection of new biz addresses to 'maintain' your list (even a fully opt-in) request one, reason being many change their emails, and its a job in itself to keep the list at a decent level for any campaigns to work.

You'll find yourself 'cleaning' your database about 3 times a year, then having to email clients/prospects to request their new emails etc, and it can be a pain in the behind sometimes for what you may get from campaigns.

I think research said it was about a 4% response rate, maybe less now, so you need a huge list to be worth doing.

 

[Ali-v-8]

ED - like I said there are certain techniques that even I am unaware of that good Email marketing companies exploit and achieve better results.

 

[Andy Miller]

Has anybody experience of buying a mailing list ? if so can you give some feedback thanks

 

[Ali-v-8]

Its a very hit and miss subject. Depending on your industry and the service you are providing.

If I were you find a procurement list. Then use a reliable mailing company.

 

[FxForexer]

Aweber/Getresponse have very high delivery rates. However, they won't allow you to import your own e-mail list that easily. Everyone on that list will have to confirm they want to receive e-mails from you. That will most probably seriously reduce your list.

What you need is some more "grey" mailer that won't mind whether your contacts are opt ins or not, like vallen e-mailer.

 

[Kevin007]

What are the conversion rates for email campaigns? I know how mailchimp works wanted to try it but a bit hesitant when it comes to building list or just buying lists to be precise have read many scary stories about the spam filters just scares the hell out of me.

 

[Aquarium-Fanboi]

This is impossible to do. Todays email spam filters don't need programming or keyword entry to be effective and will stop 90% of emails getting through.

Todays bulk-email senders are very good - their inexpensive to instal and can even tell you how many mails bounced back, and let you know who opened and read each one. You will need a huge, regular injection of new biz addresses to 'maintain' your list (even a fully opt-in) request one, reason being many change their emails, and its a job in itself to keep the list at a decent level for any campaigns to work.

You'll find yourself 'cleaning' your database about 3 times a year, then having to email clients/prospects to request their new emails etc, and it can be a pain in the behind sometimes for what you may get from campaigns.

I think research said it was about a 4% response rate, maybe less now, so you need a huge list to be worth doing.

You are correct however, what I meant by ensure that they wont flag it as spam are the actual recipients themselves and not the spam filters. I think the case of getting your email flagged as spam by recipients can be avoided/lessened as long as you email a recipient who opted in on your list.

Nothing is easy in bulk mailing, cleaning the list or database is also, like what they said "a pain in the behind". I have not tried using a purchased email list. It seems too risky.

 

[Chunkford]

3rd party emailers will guard their email IPs like gold dust. Trying to import a list that gets too many emails marked as spam will result in your account being terminated.

Best to use a program like groupmail to start off with and send them in small batches using your ISP/hosting email system. Once you have 'cleaned' your list then you should be able to import the left overs into say constant contact and go from there on and do it properly.

Get it right and your emails lists are your most viable asset.