Keyword Pricing

[barry.hynd]

Hi Folks,

Am lookinf for some help with regards to Pay Per Click advertising. Is there any site where I could pit in say a few keywords and it would tell me how much the current high bid is? Am I being lazy here or do I have to delve to find this information.

Cheers

 

[Ozzy]

This sort of information is only "really" available with the PPC provider themselves. So you will need to get an Overture account for example and then use their Bid Tool. The cost for keywords is different with different provides, and that usual depends on how competitive the market is and who the PPC providers partners are.
The most expensive providers are usually Overture and Google, with the likes of Espotting, Mirago and WebFinder being cheaper.

If you want a company to help you do this then you could try either some of the other members on here, like ClickProfits is one that comes to mind but I know there are a couple of others, or speak to Create An Impact

 

[clickprofits]

Is there any site where I could put in say a few keywords and it would tell me how much the current high bid is?

Hi Barry,

You can do this for Overture at:
http://uv.bidtool.overture.com/d/search/tools/bidtool/?mkt=uk

As Richard says, for Google Adwords (and others) you would need to have an account (or set one up) then create a campaign to see the bid prices - these would be estimates as Google click costs also depend on your CTR (click through ratio) as well as your maximum bid. [If you can get a good CTR you may pay a lot less than your maximum bid]. If you just want to see estimated bid prices, then obviously delete that campaign if you don't want it to run. If you don't yet have a Google Adwords account, I know Matt at Business Bricks (click yellow banner on the left) had some free £20 vouchers for new accounts, not sure if this is still the case.