Keyword Cannibalization?

WhizzPeople

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    Aug 24, 2008
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    webgeek

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    May 19, 2009
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    You can tell when there's an internal keyword competition problem by checking your rankings across multiple terms and making note of how the rankings bounce:
    01-JUN-2017 - Rank 33 - https://blahdomain.com/page1
    02-JUN-2017 - Rank 355 - https://blahdomain.com/page12
    03-JUN-2017 - Rank 32 - https://blahdomain.com/page1
    04-JUN-2017 - Rank 400 - https://blahdomain.com/page12

    Usually you'll hold the ranking for a couple/few days to a week or 10 days, then bounce, but I couldn't take the time to make an example showing that... I'm sure you get the point: bouncing rankings with different internal URL's = bad competition
     
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    Tin

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    ^^^^^ What he said above is pretty much the real picture. Keywords used across multiple pages in a careless manner will trigger instability in keyword rankings. Google sees one url that seems like it should rank for the keyword then sees another url that should rank for the same keyword.

    It's a very easy (and very common) problem to get into and a very easy problem to get out of, just keep a clear distinction between the copy topic and keyword topic and you'll be fine.
     
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