How to market services?

[Hummad Humail]

Hi all, Just registered myself here as I’m very keen to start something of my own, however, don’t know where to start. I’m an IT professional myself.

I hold Tier 2 Sponsor License from Home Office on my company, meaning, my company can sponsor/offer work permit to anyone outside the EU/EEA. Now, this is something I can and want to make great use of. I have always been in employment, hence finding it a bit difficult where to start, how to market product/services etc. I was ideally looking to start IT Support Services and get IT contracts from companies to look after their entire set up. But I’m not limited to this. If you have a better idea, I’m open to it.

Any feedback, offers welcome.

 

[StevePoster]

Different mediums will do for your promotions like popular free hosting blog sites today in which you can feature your brand and services. Social media sites as a consistent bridge between your brand and target users to build relationship and trust.

 

[webgeek]

How about specialist Virtual Assistants? There's a lot of VA's out there who would love to work from within the UK instead of where they're currently at... Pick a niche, role, project, and make sure they're qualified.

For that matter you could assemble an entire project team - software developers, quality assurance, project management, sales, support. Suddenly you've got an entire department, or company, in a box.

 

[columbo]

General IT support is a saturated market in some areas.

Some companies can be very reluctant to hire one-man IT support operations for fear if they fall sick or go on holiday they will be in limbo. That is why loads of IT support companies have a "Team" section on their website to give some proof to potential customers of their manpower. As a result, could be a hard sell if marketing your services as an individual.

All goes back to what you're passionate about and what you can really excel at AND of course where there is a market need.

So in a case like this, you have to look "inside the box" of all the subsections of IT support, which of these do you excel at? Then, if a niche business was formed, is there a market demand or could a demand be created? Moreover, look "outside the box" for other non-obvious opportunities, for example, emerging areas in IT which might compliment your aptitude.