How Does Viral Marketing Work?

[compuclean]

Alrighty There People.

I've just found this article, and thought you may find it interesting.

Cheers.

CompuClean.

 

[Simon First Angel Film]

Thanks for posting

 

[Astaroth]

Your very post being a good example of viral marketing

 

[clicbutler]

I've heard that Simpleology has some course related to doing viral marketing. Anyone know anything about this? or if it's any good?

Thanks

 

It may be interesting.

It would be even better if it was right - which it is not.

First of all he is describing "buzz" rather than viral marketing which is something passed on out of sheer interest. And the problem with that is it is hard to monetize

So the true gurus of viral marketing...eg guys like Mike filsaime, Tom hua, and up and comers like Tim Brocklehurst .... demand that the spread is actually achieved by self interest and "whats in it for me" - the financial incentive to spread...the way this is done on viral spiral is particularly elegant

So use the idea, of a free to sign up, an instant upsell , and most importantly affiliate revenue stream for recommending to others. They alltalk of using Mavens as JV partners ( read "the tipping point")

Since filsaime has some of teh biggest lists, and highest ranked websites - and made afortune that way - he is the one to listen to on these subjects. If you dont already have the butterfly marketing manuscript, get it.

Tim Brocklehurst (viral spiral) is well worth listening to as well

 

[LeadsForBusiness]

The best source of viral marketing ideas I've come across is Seth Godin.

Read his book "Unleashing the Ideavirus", and I promise you your head will be swimming with great ideas.

You'll also learn that viral marketing is not limited to the internet world.

Go to Amazon, and see if you can get "Unleashing the Ideavirus" at a discount. If you can't, still buy it!

No, I'm not Seth's publisher nor am I on commission!

 

I have a number of seth godins books : permission marketing began an era....

For all that the advantage of filsaime and related authors is that the concepts are specific and tangible and the software for gift, upselll, downsell, rebranding, lisbuilding for the referrals and spread to friends are all available as part of a package - viral spiral is a particularly elegant solution to this...

 

[Games4Business]

viral marketing comes in many forms. Whether it's packaging up a game with a product to entice people to buy it, or using a game itself to bring people to your website. People pass games around an office and generally starts with just one person, they in turn send it around to people in their email address books in other offices and then you start seeing a chain reaction develop. So you don't always have to spend money on advertising to do it, but it helps to create several chains. Generall called seeding, the seed sprouts and grows, then forms other seed chains. Some viral chains do better than others, some fade away and other grow stronger and longer. It doesn't have to be games, it can be videos, blogs, websites with gimmicks on, but generally something that people want to pass around.

 

viral marketing comes in many forms. Whether it's packaging up a game with a product to entice people to buy it, or using a game itself to bring people to your website. People pass games around an office and generally starts with just one person, they in turn send it around to people in their email address books in other offices and then you start seeing a chain reaction develop. So you don't always have to spend money on advertising to do it, but it helps to create several chains. Generall called seeding, the seed sprouts and grows, then forms other seed chains. Some viral chains do better than others, some fade away and other grow stronger and longer. It doesn't have to be games, it can be videos, blogs, websites with gimmicks on, but generally something that people want to pass around.

The problem with games, pictures videos and other things that are passed around for general interest is that they are difficult (or impossible) to monetize + not least because they are totally unrelated to the product that you hope they will sell. And in my book that is buzz , not viral.

True viral marketing as opposed to viral spread of an unrelated entity relies upon the age old factor of what is in it for me + and as I said on another thread, the best form is one in which not only money is the motivating factor but also LIst building for the those who spread it, not just he product owner, and that is what makes a product like www.myviralspiral.com as presented on next weeks course www.thefreedomclass.com so powerful.

 

[Games4Business]

Not if you design the game to their business industry. People interested in a particular industry, say Golf, you'd have a golf game with golf clubs as a prize or something as an incentive, only people interested in golf, or looking to get into golf would use it. However if a business is something general and covers a wide angle then you have something more generic, include your branding in it and that is what get recognised. Public awareness, getting your name/brand/product known.

 

[Games4Business]

viralspiral to me looks like multi-level marketing using list building to get you there. People are not presented with a product they are looking for, not exactly targetted marketing?