Google Adwords Misrepresenting Sales & Clicks

[Ecommerce&MailOrderGuy]

Hi All
Back in 2019 Google Ads changed the way it recorded a 'sale'.
I've still got all my old sales data going back to 2006.
Our current results look like a fantastic ROI but they look over-cooked to me.
Indeed when I look at our volume of Distinct Hosts then look at number of clicks generated by Google Ads and by our Affiliate campaign they are well out.

Anybody else experienced this?
Surely I can't be the only one???

Thanks for reading.

 

[Paul Carmen]

Attribution and tag management with Google Ads, Analytics & Tag Manager have changed over time and many times in the period you're looking at. None of these are set and forget unfortunately; especially Google Ads.

This is all about tag configuration & ensuring that your sales data on the site matches the Ads tracking data. No one can answer what you're asking without analysing your data.