Geotagged photos and SEO

[Ideaswise]

A client wants to add some photos to his website gallery and add descriptions with his home town to help rank in the local results. However the photos themselves were taken - and geotagged - elsewhere. Does this matter? Should he change the automatic tags on the photos to the location he wants to rank for?

 

[webgeek]

Setting the EXIF info so photos are geotagged is something highly recommended if you care about local search. Generally speaking, it's always a good idea to do so, but the full SEO impact has been up for debate.

I think Tin was working on some of this recently (within the past year or so) and might be able to shed light on it from direct experience. No guarantees though - when there's a lot of fixing and optimising going on, it's often hard to know for sure the impact, if there is an impact.