Cold email marketing

[Tigris]

Hey,

Are people still using cold emailing to generate leads?

I've read the chance of getting a lead/job/sale from this is obviously very low compared to a warm email/audience.

Just a thought as my business is active on social media, a few local magazines and good google reviews. I've read someone for someone to trust a business they have to see the name in many different place hence thinking email marketing is another? Also great for brand awareness.

I wouldn't be sending out buy buy buy, offer offer kind of thing emails. It would be more technical tips/advice around my industry.

 

[Mark T Jones]

There is no clear line between 'cold' and 'warm' - but naturally the better you target and resonate with a specific group, the better the results will be.


There is a lot of email noise right now, so a good headline is essential