epiphany said:
Some new Edinburgh tourist logo was 100 grand and it would have literally taken me 5 minutes to recreate.
Are you quite sure about that?

I'm sure web design is incredibly easy too!
...I am a believer in charging for how long something took rather than what sounds right at the time
I can't comment on how you chose to work and price your services but I'm a believer in charging for not only my time but my skills, extensive experience and the quality of service and design I offer. The actual size of the business doesn't matter either - I've quoted known millionaires the same as I would a home business start up... It's all a question of
value, regardless of ability to pay.
...It's fair enough charging a big company a lot if the logo is going to get them more business; but charging a small business a lot just isn't going to get a logo designer the clients they need to survive.
That depends on the talents of the individual doesn't it?...

It's not a case though of charging "a lot". Businesses must realise that establishing a
credible identity is of paramount importance these days - and it's
especially important for
new businesses, who often compete for trade from the word go and on the world stage (the internet). You said yourself in another thread that the design appearance of a website is (consciously or otherwise) of major importance to browsing customers - so why should that not apply to a logo? Do you see web 'design' as more important (and commanding a higher monetary value) than a logo? I certainly see differently!
...Small business don't have that kind of spare cash, well not the ones I deal with anyway
Perhaps it's naiveity and/or ignorance on their part but design (and subsequent marketing) should always be budgeted for in the business plan right from the outset.
Why do new business owners often baulk at the price of design I wonder?... Perhaps it's because of the all-too common misconception that we just "press a button and it happens".
Skimping on identity is just asking for trouble later on down the line.
Cheers! Interesting discussion.
