Writing for other people’s websites

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Ashbridge

Free Member
Jan 3, 2023
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  • #1
    I often get asked to write articles on a particular topic for a newspaper. Imagine it is on the topic of, say, conveyancing. It is a national newspaper with a large readership, so a solicitor I know would love me to quote him in the article. I am not allowed to quote the solicitor in the article.
    Is there anyway I could write an article for the solicitor’s website that would allow him to benefit from the traffic generated by my article? The topic is high value for the solicitor so it would be very valuable for him to get traffic from my article.
    The topic is not conveyancing btw. I only use that as an example.
     
    Shopclicks

    Shopclicks

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    • Mar 14, 2015
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  • #3
    Short answer no. If the paper is not willing to add a link or a credit, there's no benefit to the solicitor.

    If it's a popular topic, rewrite the article from the perspective of the solicitor. Add it as an article to his website, optimise the title and content based on keyword research and follow Google's EEAT content guidelines. He may well get some long-term benefit from it.
     
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    A

    Ashbridge

    Free Member
    Jan 3, 2023
    23
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  • #5
    Shopclicks said:
    Short answer no. If the paper is not willing to add a link or a credit, there's no benefit to the solicitor.

    If it's a popular topic, rewrite the article from the perspective of the solicitor. Add it as an article to his website, optimise the title and content based on keyword research and follow Google's EEAT content guidelines. He may well get some long-term benefit from it.
    Click to expand...
    Is there a book or guide you could recommend that would show me how to do that?
     
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    HFE Signs

    HFE Signs

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    Feb 17, 2011
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  • #6
    Sounds to me that the newspaper has its own rules, so a general book or guidelines is irrelevant, the rules you have to adhere to is that of the publication, even if it does seem a bit unusual. If you want to quote names or companies you could speak to a similar publication and see what they allow?

    Regarding value to the person or company you mention, its value can only really be measured by the number of readers clicks and CTR if its a digital publication.
     
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    Lucan Unlordly

    Lucan Unlordly

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    Feb 24, 2009
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  • #7
    Ashbridge said:
    It is a national newspaper with a large readership, so a solicitor I know would love me to quote him in the article.
    Click to expand...
    So he wants free advertising?
    FreddyG said:
    Why not? If he is an authority on, say, commercial property, his opinion on certain aspects of that market would interest readers.
    Click to expand...
    Unless they have a commercial property section full of advertisers within the publication, when quoting a random solicitor with no such allegiances may put noses out of joint!
     
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    FreddyG

    Free Member
    Feb 19, 2025
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  • #8
    Ashbridge said:
    It is a national newspaper with a large readership, so a solicitor I know would love me to quote him in the article.
    Click to expand...
    My many years working as a journalist and ending up running a trade news agency, tells me that there are all sorts of goofy people that would love to be quoted in the vainglorious hope that it would drum up trade.
    Ashbridge said:
    I am not allowed to quote the solicitor in the article.
    Click to expand...
    Unless there is something "wrong" with this solicitor (relative, friend?) I just do not believe that statement.
     
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