- Original Poster
- #1
Hi all,
Just joined this forum. I registered a company in the UK a year ago (Let's call it X Ltd) and started using it for contracts and other legal documents. We are planning to release an app. Initially, we called it "X App", but since it was a tongue twister, we started calling it "Y App." Now we are considering operating under the name "Y AI" (AI for artificial intelligence). Instead of registering for "Y AI Ltd" and moving all contracts and documents, can we just register somewhere that we are X Ltd but operating under the name "Y AI"? I think this is called DBA (Doing business as) in the USA. Is there something like that in the UK? If we register this, is everyone barred from registering the name "Y AI Ltd"? Or is it safe to just register "Y AI Ltd" and we can say we are X Ltd and "Y AI Ltd" is a subsidiary?
Any advice is much appreciated.
Just joined this forum. I registered a company in the UK a year ago (Let's call it X Ltd) and started using it for contracts and other legal documents. We are planning to release an app. Initially, we called it "X App", but since it was a tongue twister, we started calling it "Y App." Now we are considering operating under the name "Y AI" (AI for artificial intelligence). Instead of registering for "Y AI Ltd" and moving all contracts and documents, can we just register somewhere that we are X Ltd but operating under the name "Y AI"? I think this is called DBA (Doing business as) in the USA. Is there something like that in the UK? If we register this, is everyone barred from registering the name "Y AI Ltd"? Or is it safe to just register "Y AI Ltd" and we can say we are X Ltd and "Y AI Ltd" is a subsidiary?
Any advice is much appreciated.
