Recent content by Zak@Pondhop

  1. Zak@Pondhop

    Seeking Advice: How to Get a Competent Google Ads Account Manager?

    It sounds like you’re in a frustrating spot, and I totally get it—having the right support makes a huge difference, especially when you're managing multiple accounts at scale. From what I’ve seen, better reps tend to be assigned based on higher ad spend, but even then, the quality can be hit or...
  2. Zak@Pondhop

    Anyone using Google Ads Performance Max Campaign?

    I completely get why you'd be skeptical—having full control over campaigns is always ideal. That said, when set up correctly, Performance Max can work well, especially for businesses with multiple conversion points. We've seen strong results by refining audience signals and making sure...
  3. Zak@Pondhop

    I Met a Successful Business Owner Who Succeeded Without an Online Presence

    Word-of-mouth will always be one of the strongest forms of marketing, but having an online presence can help reinforce it. A well-placed website or Google listing doesn’t replace reputation, but it can make it easier for new customers to find and trust a business. The best approach is often a...
  4. Zak@Pondhop

    Not 100% sure what marketing is, or how to do it?

    Great points here. I think another mistake people make is assuming marketing is something you 'switch on' when you need sales, rather than an ongoing process. It’s not just about attracting new customers, but also retaining existing ones and building a reputation. Some of the best marketing...
  5. Zak@Pondhop

    Maximize Your Success with Online Networking

    I've been thinking a lot about how online networking is just as important as in-person networking, but so many people still overlook it. Forums and online communities can be a game-changer if you use them right. The key is to treat them like any other networking event. Find the right ones for...
  6. Zak@Pondhop

    google ads problem

    "Is it fixed now? If not, I'd be happy to help! 😊"
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