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1) Ensure you have lots of decent content
2) Leverage social media as others have mentioned
3) Comment on relevant blogs/forums and build relationships with people, get your name out.
4) Contact relevant bloggers/people you know with websites and get them to review your product/service on their...
Marketing yourselves online and driving traffic to your website means more exposure for your business/brand and the potential for more sales.
In turn this hopefully means increased revenue! Simples :p
You could probably start off the link building process yourself, naturally.
You may already be already doing some things which can help boost your linking credentials.
Consider the following:
Sharing your knowledge by writing articles/publishing documents/sharing content etc
Using social...
I think you should at least put a snippet of your menu in the window. Be it the specials or lunch deals etc. Personally, I prefer restaurants/cafes to have menus in the window as it's nice to know what the options are before going in and sitting down!
It certainly sounds like you've been ripped off, although you are lucky that you only spent £95 and not something like £950! I would put this down as a mistake and contact a reputable SEO company/freelancer to really make headway with this.
There are several factors which influence the positioning in the list. As Alby10 has said, more links etc can help.
A tip for boosting the ranking of your map listing is to look at the top ranking competitors. On their places page, look at the 'More about this place' section and see where they...
Do you already have Google Analytics tracking installed?
As you've said, you must implement 'Goal Conversion Tracking'.
For example - one conversion to track may be the number of people to view the 'order complete' page. If you set the goal to be the viewing of that page, you will be able to...
How about those boards you always see in supermarkets?
Does he have a website? If not, even a free blog would help. A bit of optimisation for 'piano lessons + <town/city name>', a few links etc, depending upon how much competition there is, could get the site up there. Also a free Google Maps...
That's a nice overview, oh how times have changed eh?!
Social media is certainly gaining even more weight and this is only set to continue. I think it really is important for businesses to recognise this, even smaller ones who typically don't show an interest in the social media world.
Content should definitely be written with the visitor/potential customer in mind - not written just for the search engines!
Overly keyword stuffed copy really puts me off when I'm viewing a website.
From the 'analytics settings' page click 'filter managers' (bottom right).
Then click 'add filter'
Name the filter e.g. 'Office IP block'
For filter type, change the dropdown option to 'Traffic from the IP addresses'
Apply it to the relevant website profile
Click save
Hope this helps :)