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For all those curious. It was a mistake I made on my end, I didn't redirect the old host to the new host via Namecheap and thus the page level redirects didn't work.
Hey Massey. To answer your question succinctly, it's much better to show a different ad for each various keyword, for a few reasons:
1. Increase click through rates (the ad is more relevant to the searcher thus they are more likely to click.
2. Lower CPC - Due to the fact your CTR is higher...
I have recently made a new website and have redirected the content from the old pages to the new ones.
This works perfectly fine when tested on desktop. However when I test it on mobile or tablet it doesn't work.
An example redirect I have used is below in my .htaccess file:
RedirectPermanent...
Will depend on industry but the best way to view things is by click through rate.
An Advanced web ranking study did a good job of breaking that down. Just do a search for 'seo ctr by position'.
Realistically for position 7/8 you're looking at 2 / 3% of that traffic. So if a term gets searched...
Most likely the agency just wants to earn more from your percentage of spend and is not understanding your business. They're saying 25k a year is worth it as it will mean about £5k for them in fees. In my honest opinion, if you're earning £50 per job you need adwords to bring that in for less...
I find with these types of businesses they would need to be transparent with how much their hourly rate is and what will get done. If they charge £50 an hour then £200 isn't going to do much as you'll only get 4 hours out of them. Also run a mile if they 'guarantee' results, no-one in the...
Was half expecting to see people come in and pitch for work but thankfully I was proven wrong. All above are correct. After an initial look the site needs a lot of work, i'd be surprised if the conversion rate was higher than 1%. There isn't much of a foundation to work off i'm afraid and SEO is...
You should look into how your conversion tracking is set up. If you're not getting the results internally, it could be that it's tracking page views rather than actual conversions.
I would split out the campaigns, one that's national and one that's regional. Not only that but look to see which areas work best for you and optimise from there. You can then potentially do bid adjustments to be more aggressive in more profitable areas.
No. This is not right, every campaign is set up differently and every industry is different.
You have the below variables:
Website conversion
Average Order Value
Average CPCs
Margin
You should be looking at what a customer is worth over the long term and optimising for that. If you don't...